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Gun violence is a national health issue

World of DTC Marketing

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Healthcare must play a more significant role in preventing gun violence. Still, gun violence is one of America’s deadliest and longest-running epidemics. It is nothing less than an immediate need.

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Drug companies know how to play the FDA drug approval process

World of DTC Marketing

Our healthcare system cannot continue to support marginally effective drugs. The FDA, when approving drugs, doesn’t take into account costs like some healthcare systems in Europe. Our healthcare system cannot continue to support marginally effective drugs or expand labels of drugs with safety issues.

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MHRA Chief Executive to step down

European Pharmaceutical Review

The Chief Executive of the Medicines and Healthcare products Regulatory Agency (MHRA), Dame June Raine, will step down in the Autumn following five years in the role. While she is stepping down from her current role, Dame June shared that she still hopes to contribute “to patient safety and public health in other ways.”

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The White House Climate Pledge: Why Sustainability Makes Good Business Sense in Healthcare

PM360

The White House’s recent Health Sector Climate Pledge brought together hospitals and healthcare companies that committed to reduce greenhouse gas emissions 50% by 2030. The social, economic, and environmental impact of such initiatives are clear, but only a few companies in the healthcare industry have made this kind of commitment so far.

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Camera Measures Blood Pressure with Quick Look

Medgadget

The system could provide contact-free measurements in as little as ten seconds, and could be very useful for large health screens or in situations where minimal contact is preferred for safety, such as during a pandemic. Blood pressure is a key health indicator, but our method of measuring it can be a little cumbersome. billion worldwide.

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. 2 In 2019, there were 7 potential family caregivers per older adult. Sunny’s healthcare marketing agency, Xavier Creative House, specializes in pharmaceutical, biotech, and medical device.

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Bayer sets out a proposed basis for science-based self-care products

pharmaphorum

The healthcare sector has a “moral imperative” to help people navigate the self-care industry, says pharma giant. billion in 2019. But in a world of fake news and influencer-led trends, it’s the healthcare sector’s responsibility to ensure people have the knowledge they need to sort the wheat from the chaff.