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Get ready for HUGE healthcare changes

World of DTC Marketing

Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019. And 65% said they would provide virtual emotional well-being services next year, up from 45% in 2019. Finally, the increase in healthcare insurance premiums will continue to force customers to be consumers of healthcare.

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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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No digitization with HCP’s is not permanent

World of DTC Marketing

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). So what is the future of digitization within healthcare? As for patients?

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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. The question is what percentage of healthcare visits can be replaced with telehealth? Will physicians jump on the telehealth bandwagon? In April 2020, 43.5% Opportunities?

Doctors 309
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Gun violence is a national health issue

World of DTC Marketing

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Healthcare must play a more significant role in preventing gun violence. Still, gun violence is one of America’s deadliest and longest-running epidemics. It is nothing less than an immediate need.

Doctors 46
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Physician Opinions on Burnout in 2022 – Blog

InCrowd

In November of 2022, InCrowd surveyed 500 US physicians to track burnout. In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout.

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Insurance companies putting profits ahead of patients

World of DTC Marketing

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year. billion in time each year.

Insurance 225