World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. healthcare spending will reach $6.2

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

FEBRUARY 17, 2022

The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. In 2019, nearly 14 of every 100 U.S.

Medicine 271

Medicine Insurance Leads Medical 271

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. Healthcare, in short, is capitalism run amok. Patients are becoming healthcare consumers, but their doctor is still the gatekeeper of health recommendations. The post What do future healthcare CEOs look like?

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

AUGUST 26, 2020

However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). So what is the future of digitization within healthcare? For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

MAY 25, 2022

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Healthcare must play a more significant role in preventing gun violence. Still, gun violence is one of America’s deadliest and longest-running epidemics. It is nothing less than an immediate need.

Doctors 46

Doctors Healthcare Healthcare Physicians 46

World of DTC Marketing

AUGUST 9, 2021

The annual MM&M/Deloitte Healthcare Marketers Trend Report showed that 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news.

Media 294

Media Physicians Pharma Marketing 294

Referral MD

JULY 26, 2022

Since 2019, Press Ganey has gathered patient surveys to produce an annual report of what is driving them to pick one provider over another. And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition.

Healthcare 105

Healthcare Healthcare Healthcare Provider Competition 105

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential. Google is the gatekeeper.

Healthcare 113

Healthcare Healthcare Marketing Competition 113

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. This is another example of just how screwed up our healthcare system really is. appeared first on World of DTC Marketing.com.

FDA 234

FDA Insurance Prescription Medicine 234

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

Healthcare 98

Healthcare Healthcare Distribution Healthcare Provider 98

World of DTC Marketing

JUNE 14, 2022

years in 2019 to 76.99 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 Total national health expenditures grew by nearly $365 billion in 2020 compared to 2019. In short, we can’t sustain the increase in healthcare spending. US life expectancy decreased from 78.86

Doctors 176

Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. The question is what percentage of healthcare visits can be replaced with telehealth? While 5% may not sound like much, consider that 8.5 In April 2020, 43.5% Opportunities?

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

MARCH 31, 2022

Between 2017 and 2019, pharmacy benefit managers’ gross profit increased by 12 percent despite PBM retention of manufacturer rebates decreasing during this period, according to a report released on Dec. The report showed that the PBM gross profit increased from $25 billion to $28 billion between 2017 and 2019.

Insurance 240

Insurance Prescription Manufacturing Sales 240

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. With inflation in the news, healthcare costs are continuing to rise. The answer to rising healthcare costs isn’t easy, but to ignore this issue is sticking your head in the sand. Half of U.S.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

Rep-Lite

JULY 17, 2020

I am happy to let you know that you, ‘Rick Barnett’ have been selected for the ‘Top 100 Healthcare Leaders’ award to be conferred at IFAH (formerly known as Smart Health Conference) on 18th-20th June, 2019 at Caesars Palace, Las Vegas. Please find attached with this email your nomination scorecard for your perusal.

Healthcare 52

Healthcare Healthcare Marketing 52

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. or more – the current annual inflation rate. . That has to change.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. As long as we ignore the issue of obesity, our healthcare costs will continue to climb rapidly. An analysis predicts that by 2030, 48.9%

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

DECEMBER 18, 2020

Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% It’s easy to blame pharma with their excessive CEO salaries and high profits but the reality is that spending on new drugs continues to be a small part of healthcare spending. will be severely obese.

Pharma 155

Pharma Prescription Media Healthcare 155

PM360

AUGUST 24, 2023

With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. Representation Matters for Patient Trust T rust in healthcare is crucial when it comes to improving patient outcomes.

Marketing 98

Marketing Healthcare Healthcare Patients 98

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

World of DTC Marketing

JULY 13, 2021

Our healthcare system cannot continue to support marginally effective drugs. The FDA, when approving drugs, doesn’t take into account costs like some healthcare systems in Europe. Our healthcare system cannot continue to support marginally effective drugs or expand labels of drugs with safety issues. Maybe they should.

FDA 187

FDA Medicine Healthcare Healthcare 187

World of DTC Marketing

NOVEMBER 18, 2021

Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% They can rationalize that their drugs help patients and that they are removed from the “business end” of the business but the fact remains that they are raping our healthcare system and costing every taxpayer.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

PM360

NOVEMBER 29, 2022

The White House’s recent Health Sector Climate Pledge brought together hospitals and healthcare companies that committed to reduce greenhouse gas emissions 50% by 2030. The social, economic, and environmental impact of such initiatives are clear, but only a few companies in the healthcare industry have made this kind of commitment so far.

Healthcare 98

Healthcare Healthcare Manufacturing Pharmaceutical 98

World of DTC Marketing

JANUARY 31, 2021

The cost of bringing a drug to market decreased from $2,168 million in 2018 to $1,981 in 2019. The other key point is that Ms Porter misses entirely is that healthcare cots are being driven by a public that is obese and doesn’t exercise. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

NOVEMBER 24, 2021

From 2009 to 2019, the median monthly treatment costs for new drugs at launch reached $11,755 in the U.S… SUMMARY: The U.S. needs to take substantial steps to address the high costs of cancer drugs. … Does the question become how much is a month(s) of other life worth?

Food and Drug Administration 266

Food and Drug Administration Insurance Prescription FDA 266

pharmaphorum

JANUARY 3, 2023

Though it may be immediately apparent, it is worth noting that this is an extremely difficult decision to reach, and is one that must take place between a patient and their healthcare professional. Determining which patients to switch to palliative care is a decision reserved for the patient themselves and their healthcare professional.

Healthcare 105

Healthcare Healthcare Patients Side effects 105

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. .

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

pharmaphorum

NOVEMBER 17, 2022

The 2019 VPAS , just like its predecessor that was in place from 2014, has at its heart a payback mechanism. That is why companies who are members of the 2019 VPAS have collectively paid back almost £3 billion to the Department of Health and Social Care (DHSC) up to Quarter 2 of 2022. Predictable for government. Variable for companies.

Government 98

Government Sales Medicine Consulting 98

European Pharmaceutical Review

JULY 5, 2022

To achieve these goals, Pfizer aims to decrease its GHG emissions by 95 percent and its value chain emissions by 90 percent from 2019 levels by 2040. By doing so, Pfizer commits to reduce GHG emissions and to publicly report on its progress as well as develop climate resiliency plans, among other actions.

Government 111

Government Healthcare Healthcare Pharmaceutical 111

World of DTC Marketing

SEPTEMBER 7, 2022

COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

MARCH 17, 2021

A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6 Political pressure was mounting in the US, the most profitable market.

Pharma 186

Pharma Competition Prescription Sales 186

Clarivate

DECEMBER 7, 2021

The pandemic has worsened the healthcare inequities facing many marginalized communities, including Black Americans. Telehealth offers one means of addressing disparities – but healthcare stakeholders must step up to make it sustainable and effective in closing the gaps. of non-Hispanic white Americans 2 ).

Healthcare 52

Healthcare Healthcare Transportation Physicians 52

pharmaphorum

JULY 25, 2022

Sachin Grover, lead of solutions vertical at Philips India, tells me about the company’s innovations during India’s COVID outbreak and how they’ve led to increased healthcare access in the region. The biggest challenge seen in India is in healthcare spending. Portable healthcare units. India’s health sector.

Healthcare 124

Healthcare Healthcare Government Consulting 124