World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019.

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World of DTC Marketing

JULY 21, 2022

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

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World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

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World of DTC Marketing

DECEMBER 22, 2020

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Physicians are incorporating digital therapies into their patient encounters in increasing numbers. Blood sugar or diabetes tools.

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World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

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World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. Billion in 2019 and is projected to reach USD 71.44 from 2020 to 2027.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

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World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

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InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. In 2019, 44.9% of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3%

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. Orchestrated omnichannel engagement has grown into a buzz phrase for commercial teams ever since they started using digital communications channels to engage with doctors.

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Clarify Health

DECEMBER 5, 2022

John Muir Health (JMH) is an integrated system of doctors, hospitals, and other services in the San Francisco Bay Area of California. In 2019, they planned to launch a centralized referral service as part of their broader network management strategy.

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Evolve Your Success

FEBRUARY 7, 2023

I was working with the same physicians I used to sell stents to help them raise money and open their outpatient centers. We syndicate, which means we sell shares for physicians to invest. We’re partners with the physicians. The physicians come in, do their case and leave. The physicians like the efficiency.

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Evolve Your Success

OCTOBER 25, 2022

The way social media can help is that these doctors and CEOs of hospitals, even you and I, are consumers. It’s the same with physicians and surgeons. All these things have nothing to do with doctors, physicians are showing up and watching that stuff and commenting. We’ve had our programs since 2019.

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Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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Referral MD

APRIL 20, 2022

One study looked at the workflows around physician referrals and found: Just over one-third of patients fail to follow up on the referral you provide them, which could indicate they are missing the critical care they need. Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to.

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Clarivate

DECEMBER 7, 2021

For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person. They are also much less likely than white Americans to have access to private health insurance (in 2019, 43.5% of non-Hispanic white Americans 2 ).

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Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

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pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

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Clarify Health

JULY 13, 2021

Would it be possible to assess the ‘value’ of any physician relative to others ? The new model for provider performance benchmarking Which doctor is best for me or my loved one? If you replaced me, how many wins would you get? Could predictive analytics be used in the same way when it comes to healthcare?

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pharmaphorum

DECEMBER 11, 2022

The explosion of data and innovation in healthcare has created problems for physicians, who can often have trouble keeping up with the medical literature. Engineers, investors, doctors, researchers, business folks… That’s the ecosystem we need to make it work. Building tools for clinicians.

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Evolve Your Success

MAY 24, 2022

This is an episode for the medical sales professional, the medical sales professional leader, and the medical provider, whether you be a doctor, nurse, surgeon, or another position within healthcare that has anything to do with providing care to patients. This is where you need to be because that’s where physicians are growing.

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Scott’s Directories

OCTOBER 19, 2022

government reveal that in 2019, spending on healthcare increased to about $3.8 Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. One of the most competitive industries in the United States is healthcare.

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Healthcare Success

DECEMBER 16, 2024

So yeah, so I'll start first with, you know, what end of the care continuum for cura operates in, and this was really new to me when I joined the company back in 2019. So, for example, yesterday we were talking to somebody who has an app they want to roll out to cardiologists like, well, here's my webinar on B2B marketing to doctors.

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Referral MD

MARCH 28, 2022

Are there benefits for patients and the doctors that are required to set up these digital tools? The requirement is interpreted to mean that patients should be able to access information online and that doctors and other clinical professionals can communicate with patients securely. Better two-way communication with your doctor.

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Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? It is primary care physicians who are looking into the general population to help determine if there’s disease there. About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. That was 2019. Do you have a team?

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pharmaphorum

JUNE 29, 2022

The initial pandemic lockdowns prevented many patients from seeing doctors face-to-face. However, most doctors polled by IQVIA consistently state that whilst they are happy to manage many aspects of patient care remotely where possible, they want to see the patient face-to-face to prescribe a newly launched medicine.

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PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. I believe this “digital fatigue” will be the biggest trend marketers will be talking about in 2023. Why Digital Fatigue Can Be a Catalyst.

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Clarify Health

SEPTEMBER 23, 2022

Understanding provider dynamics in this setting is critical to developing meaningful, lasting BD & marketing strategies, and yet – according to a 2019 survey from the American Association of Physician Leadership , 20% of doctors plan to make a career change within 12 months and as many as 70% change jobs within their first 2 years.

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Evolve Your Success

MAY 16, 2023

It’s organizations like Medasic that are a group of physicians and nurses that have their hearts in the right place that are trying to help patients get off of these drugs and have a better life. We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office.

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Medical sales Sales Medical Doctors 130

Evolve Your Success

JULY 26, 2022

The implementation phase is in the back half of 2019, and you know what hit in 2020. The real start of it is in 2019. Back when they had computer systems to do a lot of their in-house things in doctor’s offices. I had thought about it in early 2020, and it was at the end of 2019. I started researching in 2018.

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PM360

JUNE 24, 2024

The Institute of Clinical and Economic Review (ICER) experts reported that the average annual cost of an orphan treatment per patient was $32,000 in 2019, with treatments ranging from $6,000 to $500,000 per year. However, there are reports that these numbers can reach as high as $1 million or more per year.

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European Pharmaceutical Review

MARCH 11, 2024

About the author Sherene Min, MD, MPH, is Vice President of Global Clinical Development at ViiV Healthcare , a role she assumed in October 2019. Sherene completed her undergraduate work at UNC at Chapel Hill and earned her medical doctorate from the UNC School of Medicine in 1997.

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PM360

DECEMBER 14, 2022

The launch of Amazon Clinic is happening as Amazon Care, a hybrid suite of urgent care and primary care services piloted with Amazon employees and their families in the Seattle region in 2019, shuts down. billion in 2019. As Dr. Ayogu referred to, Amazon is also in the midst of a $3.9 Pfizer’s Giant Ireland Investment.

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