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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. It’s not more T.V. Running T.V.

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Obesity: Is killing us all

World of DTC Marketing

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” It leads to a lack of accountability. An analysis predicts that by 2030, 48.9% will be severely obese.

Food 48
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155
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Disruption in healthcare is coming

World of DTC Marketing

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

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American healthcare is too profitable

World of DTC Marketing

Many medical professionals, consumer advocates, and academics say that quality and access to care are declining as the industry consolidates and closes smaller practices in poor or rural areas, pushes doctors to increase volumes of patients seen, and encourages more expensive diagnostic tests and the use of less costly equipment.

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Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

Too many doctors, the data was still questionable. After aducanumab showed promise in 2016, Biogen launched two late-stage trials — then stopped them halfway through, in March 2019, when an analysis concluded the studies would not reach their goal of slowing cognitive and functional impairment in participants.

FDA 187
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Disruption my ass! Tech companies want healthcare dollars

World of DTC Marketing

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. health care spending grows consistently, reaching $11,582 per person in 2019. Is universal healthcare the answer?