World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. Healthcare, in short, is capitalism run amok. Online health seekers are often lost and confused with an abundance of health information, which has led to a heavier reliance on their doctors for recommendations and advice.

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World of DTC Marketing

AUGUST 9, 2021

The annual MM&M/Deloitte Healthcare Marketers Trend Report showed that 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news.

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World of DTC Marketing

JUNE 14, 2022

years in 2019 to 76.99 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 However, only 7% of people surveyed mentioned cancer, although doctors have long known that fat increases the risk of developing cancers of the colon, breast, prostate, uterus, and specific other sites.

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World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. .

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World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

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World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. As long as we ignore the issue of obesity, our healthcare costs will continue to climb rapidly. An analysis predicts that by 2030, 48.9%

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Globally, healthcare funding to private firms reached $18.09

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World of DTC Marketing

JANUARY 31, 2021

The cost of bringing a drug to market decreased from $2,168 million in 2018 to $1,981 in 2019. The other key point is that Ms Porter misses entirely is that healthcare cots are being driven by a public that is obese and doesn’t exercise. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. .” Billion in 2019 and is projected to reach USD 71.44 from 2020 to 2027.

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World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs.

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Clarivate

DECEMBER 7, 2021

The pandemic has worsened the healthcare inequities facing many marginalized communities, including Black Americans. Telehealth offers one means of addressing disparities – but healthcare stakeholders must step up to make it sustainable and effective in closing the gaps. of non-Hispanic white Americans 2 ).

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Clarify Health

JULY 13, 2021

Could predictive analytics be used in the same way when it comes to healthcare? Those who embrace this new model of provider performance benchmarking will have a clear advantage as the healthcare industry increasingly shifts from payments based on fee-for-service to those based on performance, also known as fee-for-value.

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pharmaphorum

JULY 25, 2022

Sachin Grover, lead of solutions vertical at Philips India, tells me about the company’s innovations during India’s COVID outbreak and how they’ve led to increased healthcare access in the region. The biggest challenge seen in India is in healthcare spending. Portable healthcare units. India’s health sector.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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pharmaphorum

DECEMBER 11, 2022

The explosion of data and innovation in healthcare has created problems for physicians, who can often have trouble keeping up with the medical literature. Digital technology in Healthcare will continue to evolve and get more and more integrated in our ecosystem,” Hadjiat says. Hadjiat says it will be a continuum of care. “We

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Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. While 53% of patients expect to make more in-person doctor visits as the COVID-19 crisis abates, 40% say they plan to use virtual consults for most follow-ups.

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Clarify Health

JULY 11, 2024

By leveraging data analytics to optimize and expand telemedicine capabilities, payers can effectively address the critical challenge of extending quality healthcare to underserved areas while managing costs. in 2019 to 86.5% This approach not only broadens member bases but also introduces significant operational efficiencies.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. How do patient portals improve healthcare workflows? Are there benefits for patients and the doctors that are required to set up these digital tools?

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Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying. You name it.

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Are patients justified in their fear of returning to a healthcare setting?

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Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. Do your own research and consult with experts when making decisions about your healthcare.

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pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

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Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals? Referral management isn’t a new idea.

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PM360

MARCH 24, 2023

Nearly 7 in 10 surveyed patients (69%) said they had sought resources beyond their healthcare provider to get more information about their cancer. 43, 165–169 (2019). Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. Complement. Stoerkel, E. Complement.

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Patients Education Side effects Media 98

PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. But that’s just the beginning.

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Medical science Medical Customer Relationship Management Doctors 95

pharmaphorum

NOVEMBER 9, 2022

The campaign captures the vibrancy of the haemophilia community – including people from different backgrounds, ages, and countries, highlighting their experiences as children, adults, parents, advocates, healthcare professionals, and caregivers. 2019; 104(9):1702-1709. References. Berntorp E., Haemophilia. Nature Reviews.

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pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable.

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European Pharmaceutical Review

AUGUST 23, 2022

We hope that this article serves draws attention from the community and makes funding agencies aware of this imperative healthcare sustainability problem. Fake drugs kill more than 250,000 children a year, doctors warn. 2019; Available from: [link]. About the author. References. Counterfeit medicines. Available from: [link].

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Medicine Food and Drug Administration Pharmaceutical products Pharmaceutical 98

Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

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PM360

SEPTEMBER 8, 2023

While there are recent efforts to curb the prices of insulin, GoodRx research 5 shows the average cash price for insulin rose 54% from 2014 to 2019, and only decreased 7.1% The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels.

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LEVO Health

SEPTEMBER 19, 2024

Patient engagement is no longer just a buzzword in healthcare — it’s a critical component of delivering effective care and improving outcomes. And how can they be used to ensure patients remain actively involved in their healthcare journey? But what exactly does it take to implement these technologies effectively?

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PM360

MARCH 22, 2024

This is a result of a low amount of recommendations by healthcare providers, according to data from Cedar Gate Technologies’ proprietary Cedar Gate Technologies encourages women to get regular Pap smears and HPV screenings to decrease issues with cervical cancer. National Healthcare Benchmark Database. was approved by the U.S.

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Food and Drug Administration FDA Healthcare Healthcare 52

pharmaphorum

JANUARY 24, 2023

Efforts by Amazon to disrupt the healthcare sector just stepped up a gear, with the launch of a subscription service for Prime members that will ship generic medicines to patients’ homes in return for a $5 monthly fee. ” The post Amazon unveils $5 subscription service for generics appeared first on.

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