World of DTC Marketing

JUNE 14, 2022

years in 2019 to 76.99 In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 However, only 7% of people surveyed mentioned cancer, although doctors have long known that fat increases the risk of developing cancers of the colon, breast, prostate, uterus, and specific other sites.

Doctors 176

Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 22, 2020

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. 56% of doctors have initiated the use of these tools and 26% of patients have asked about these tools. Medication management.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

JULY 21, 2022

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. DTC marketers seem to ignore this data.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

AUGUST 9, 2021

HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes. 33 Even now, nearly 70% of all HCPs are digital natives.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. .” Billion in 2019 and is projected to reach USD 71.44 from 2020 to 2027.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

MARCH 27, 2022

In 2019, 24.7% Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Even in Vermont, the top-ranked state in the U.S., 43% of adults experiencing a mental illness were not receiving treatment. of adults with a mental illness say an unmet need for treatment. .

Healthcare 259

Healthcare Healthcare Insurance Ethics 259

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 52

Doctors Marketing Education Healthcare 52

World of DTC Marketing

JUNE 1, 2021

Too many doctors, the data was still questionable. After aducanumab showed promise in 2016, Biogen launched two late-stage trials — then stopped them halfway through, in March 2019, when an analysis concluded the studies would not reach their goal of slowing cognitive and functional impairment in participants.

FDA 187

FDA Side effects Patients Doctors 187

European Pharmaceutical Review

OCTOBER 5, 2022

The survey also acknowledged more people are pursuing higher apprenticeship qualifications at Bachelor and Master degree level, which is double the number of level 6 and 7 apprenticeships done in 2019. It also found that The University of Bath, UK hosted the most industry placements: 61 in 2019 and 2022.

Pharma 104

Pharma Training Networking Pharmaceutical 104

World of DTC Marketing

APRIL 7, 2021

Highest-paid CEOs in 2019: Who made the list from healthcare. Online health seekers are often lost and confused with an abundance of health information, which has led to a heavier reliance on their doctors for recommendations and advice. Gilead Sciences, Daniel O’Day — $29.1 Centene Corp., Michael Neidorff — $26.4

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. health care spending grows consistently, reaching $11,582 per person in 2019.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

JANUARY 31, 2021

The cost of bringing a drug to market decreased from $2,168 million in 2018 to $1,981 in 2019. Then there are ever increasing health insurance and hospital costs at a time when less people are going to the doctor’s office because of COVID-19. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

PM360

JULY 26, 2023

3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation. The Complexities of Physician Supply and Demand: Projections From 2019 to 2034.” In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. Orchestrated omnichannel engagement has grown into a buzz phrase for commercial teams ever since they started using digital communications channels to engage with doctors.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Clarify Health

DECEMBER 5, 2022

John Muir Health (JMH) is an integrated system of doctors, hospitals, and other services in the San Francisco Bay Area of California. In 2019, they planned to launch a centralized referral service as part of their broader network management strategy.

Doctors 52

Doctors Physicians Networking Management 52

Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

Medical 52

Medical Patients Consulting Doctors 52

Referral MD

MARCH 28, 2022

Are there benefits for patients and the doctors that are required to set up these digital tools? The requirement is interpreted to mean that patients should be able to access information online and that doctors and other clinical professionals can communicate with patients securely. Better two-way communication with your doctor.

Patients 59

Patients Doctors Healthcare Healthcare 59

PM360

MARCH 24, 2023

43, 165–169 (2019). Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. Impacts of Self-care Education on Adverse Events and Mental Health Related Quality of Life in Breast Cancer Patients Under Chemotherapy.” Complement. Stoerkel, E. Complement. 24, 916–925 (2018).

Patients 98

Patients Education Side effects Media 98

Medical Device Success

JANUARY 2, 2021

When I was getting organized to start the Medical Device Success podcast in the fall of 2019, Covid-19 was not even on the horizon. Very early in the pandemic MedTech sales forces found themselves shut out of doctors’ offices, clinics and hospitals. So, thank you so very much for that!”. Close on the heels of Ep 4 is Ep 6.

Medical 100

Medical Sales Marketing Doctors 100

PM360

SEPTEMBER 8, 2023

While there are recent efforts to curb the prices of insulin, GoodRx research 5 shows the average cash price for insulin rose 54% from 2014 to 2019, and only decreased 7.1% The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels.

Doctors 72

Doctors Prescription Specialization Medical 72

pharmaphorum

DECEMBER 11, 2022

We are shifting from care where the patient had to go somewhere physically: see a doctor, get an expert opinion and go back home —and the clinician would assume that the patient would do what they asked them to do,” Hadjiat said. What will that seamless integration of digital in healthcare look like? Technology is connecting the dots.

Patients 137

Patients Medical Healthcare Healthcare 137

Referral MD

APRIL 20, 2022

Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to. The study showed: 43% of referrals go to doctors that the referring physician does not know well. 17% of referrals so to specialists that the referring doctor has never met. Who are we referring to?

Management 59

Management Doctors Physicians Networking 59

pharmaphorum

NOVEMBER 4, 2022

She has also held senior positions at Roche, Novo Nordisk, and Lundbeck, and trained as a medical doctor in Denmark before completing an MBA in Switzerland. Shahidi, meanwhile, rose through the ranks during a 16-year career at Boehringer to become CMO in 2019.

Recruitment 59

Recruitment Medical Medicine Doctors 59

pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

Food 111

Food Marketing Healthcare Healthcare 111

Clarify Health

JULY 13, 2021

The new model for provider performance benchmarking Which doctor is best for me or my loved one? We end up relying on the opinion of our family doctors, friends, and reputation, much in the same way that sports teams once relied on scouts to assess players. Which care team can handle my complex needs most effectively? By no means.

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

pharmaphorum

NOVEMBER 9, 2022

Lutz has a Master’s Degree in Pharmacy from the Philipps-Universitaet, Marburg, Germany and a Doctorate in Microbiology/Biochemistry from Max-Planck-Institute, Marburg, Germany. 2019; 104(9):1702-1709. Prior to CSL Behring, Lutz served as managing director of Ratiopharm Direct in Germany. References. Berntorp E., Haemophilia.

Management 98

Management Patients Sales goal Medical 98

European Pharmaceutical Review

OCTOBER 19, 2023

He attended the College of the Holy Cross studying Mathematics and Physics and went on to receive his doctorate from the University of Arizona in Applied Mathematics under Professor Harrison H. He has over 20 years of research and business development experience in Nuclear Medicine. Barrett at the Center for Gamma Ray Imaging.

Food and Drug Administration 105

Food and Drug Administration Manufacturing Side effects Doctors 105

Clarivate

DECEMBER 7, 2021

For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person. They are also much less likely than white Americans to have access to private health insurance (in 2019, 43.5% of non-Hispanic white Americans 2 ).

Healthcare 52

Healthcare Healthcare Transportation Physicians 52

European Pharmaceutical Review

AUGUST 23, 2022

Fake drugs kill more than 250,000 children a year, doctors warn. 2019; Available from: [link]. References. Counterfeit medicines. World Health Organization; 2006. Available from: [link]. The Guardian. Bitter Pills: The Global War on Counterfeit Drugs: Oxford University Press; 2018.

Medicine 98

Medicine Food and Drug Administration Pharmaceutical products Pharmaceutical 98

pharmaphorum

JANUARY 24, 2023

” Amazon has made halting progress in some health areas – notably telehealth where its Amazon Care programme launched in 2019 but was abandoned last year only to re-emerge as Amazon Clinic – but continues to press in areas that it says play to its main strength, namely connecting buyers and sellers of goods and services.

Prescription 59

Prescription Insurance Retail Medical 59

pharmaphorum

JULY 25, 2022

In the remote setting, a senior doctor monitors all the data coming in and can guide the healthcare worker at the house. Sachin Grover has led solutions vertical at Philips Indian sub-continent since 2019. About the interviewee.

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Healthcare Healthcare Government Consulting 124