World of DTC Marketing

JULY 21, 2022

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. DTC marketers seem to ignore this data.

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World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

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World of DTC Marketing

APRIL 12, 2022

Many medical professionals, consumer advocates, and academics say that quality and access to care are declining as the industry consolidates and closes smaller practices in poor or rural areas, pushes doctors to increase volumes of patients seen, and encourages more expensive diagnostic tests and the use of less costly equipment.

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World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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World of DTC Marketing

JUNE 1, 2021

Too many doctors, the data was still questionable. After aducanumab showed promise in 2016, Biogen launched two late-stage trials — then stopped them halfway through, in March 2019, when an analysis concluded the studies would not reach their goal of slowing cognitive and functional impairment in participants.

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FDA Side effects Patients Doctors 187

European Pharmaceutical Review

OCTOBER 5, 2022

The survey also acknowledged more people are pursuing higher apprenticeship qualifications at Bachelor and Master degree level, which is double the number of level 6 and 7 apprenticeships done in 2019. It also found that The University of Bath, UK hosted the most industry placements: 61 in 2019 and 2022.

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World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. health care spending grows consistently, reaching $11,582 per person in 2019.

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European Pharmaceutical Review

DECEMBER 1, 2022

Between 2016 and 2019, DNDi and its partners led an open-label, Phase II/III study to assess the safety and efficacy of acoziborole in patients with early- and late-stage g-HAT. About the Phase II/III study. 208 patients were recruited at 10 hospitals in the Democratic Republic of the Congo (DRC) and Guinea.

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PM360

JULY 26, 2023

3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation. The Complexities of Physician Supply and Demand: Projections From 2019 to 2034.” In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. In 2019, 44.9% 2019 was also the first year that more than half of medical school students were female at 50.5%. She acts like she doesn’t even care anymore”. in 2007 to 36.3%

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Evolve Your Success

FEBRUARY 26, 2025

They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. Let’s start with one.

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PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. Orchestrated omnichannel engagement has grown into a buzz phrase for commercial teams ever since they started using digital communications channels to engage with doctors.

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Clarify Health

DECEMBER 5, 2022

John Muir Health (JMH) is an integrated system of doctors, hospitals, and other services in the San Francisco Bay Area of California. In 2019, they planned to launch a centralized referral service as part of their broader network management strategy.

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Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

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PM360

MARCH 24, 2023

43, 165–169 (2019). Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. Impacts of Self-care Education on Adverse Events and Mental Health Related Quality of Life in Breast Cancer Patients Under Chemotherapy.” Complement. Stoerkel, E. Complement. 24, 916–925 (2018).

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Medical Device Success

JANUARY 2, 2021

When I was getting organized to start the Medical Device Success podcast in the fall of 2019, Covid-19 was not even on the horizon. Very early in the pandemic MedTech sales forces found themselves shut out of doctors’ offices, clinics and hospitals. So, thank you so very much for that!”. Close on the heels of Ep 4 is Ep 6.

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pharmaphorum

DECEMBER 11, 2022

We are shifting from care where the patient had to go somewhere physically: see a doctor, get an expert opinion and go back home —and the clinician would assume that the patient would do what they asked them to do,” Hadjiat said. What will that seamless integration of digital in healthcare look like? Technology is connecting the dots.

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Referral MD

APRIL 20, 2022

Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to. The study showed: 43% of referrals go to doctors that the referring physician does not know well. 17% of referrals so to specialists that the referring doctor has never met. Who are we referring to?

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pharmaphorum

NOVEMBER 4, 2022

She has also held senior positions at Roche, Novo Nordisk, and Lundbeck, and trained as a medical doctor in Denmark before completing an MBA in Switzerland. Shahidi, meanwhile, rose through the ranks during a 16-year career at Boehringer to become CMO in 2019.

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Recruitment Medical Medicine Doctors 59

pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

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Clarify Health

JULY 13, 2021

The new model for provider performance benchmarking Which doctor is best for me or my loved one? We end up relying on the opinion of our family doctors, friends, and reputation, much in the same way that sports teams once relied on scouts to assess players. Which care team can handle my complex needs most effectively? By no means.

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Healthcare Healthcare Doctors Electronics 52

pharmaphorum

NOVEMBER 9, 2022

Lutz has a Master’s Degree in Pharmacy from the Philipps-Universitaet, Marburg, Germany and a Doctorate in Microbiology/Biochemistry from Max-Planck-Institute, Marburg, Germany. 2019; 104(9):1702-1709. Prior to CSL Behring, Lutz served as managing director of Ratiopharm Direct in Germany. References. Berntorp E., Haemophilia.

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European Pharmaceutical Review

OCTOBER 19, 2023

He attended the College of the Holy Cross studying Mathematics and Physics and went on to receive his doctorate from the University of Arizona in Applied Mathematics under Professor Harrison H. He has over 20 years of research and business development experience in Nuclear Medicine. Barrett at the Center for Gamma Ray Imaging.

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Food and Drug Administration Manufacturing Side effects Doctors 105

Evolve Your Success

FEBRUARY 7, 2023

Others like myself, I got to the point where I was like, “I don’t want to chase doctors around it. Some people in medicine get to the point where they don’t want to chase doctors around anymore. Being a doctor may not be the end of your destination. I have plenty of friends in their 50s that are their device reps.

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Sales Pilot Medical Sales Performance

APRIL 13, 2021

The mistake most medical reps seem to be making is continuing to sell like it’s still 2019. It’s easy to make this assumption: “This doctor is an orthopedic surgeon, therefore my product is relevant.” Sales reps focused on addressing current, pandemic-related top-of-mind issues are getting attention and serious consideration. .

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pharmaphorum

JANUARY 24, 2023

” Amazon has made halting progress in some health areas – notably telehealth where its Amazon Care programme launched in 2019 but was abandoned last year only to re-emerge as Amazon Clinic – but continues to press in areas that it says play to its main strength, namely connecting buyers and sellers of goods and services.

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pharmaphorum

JULY 25, 2022

In the remote setting, a senior doctor monitors all the data coming in and can guide the healthcare worker at the house. Sachin Grover has led solutions vertical at Philips Indian sub-continent since 2019. About the interviewee.

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Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

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Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Since I had been at the doctor, I had lost 22 pounds in those 10 to 12 days. We went to an Italian restaurant after that doctor’s appointment. That was 2019.

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Patients Sales Medical sales Doctors 162

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

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Evolve Your Success

JULY 26, 2022

The implementation phase is in the back half of 2019, and you know what hit in 2020. The real start of it is in 2019. Back when they had computer systems to do a lot of their in-house things in doctor’s offices. I had thought about it in early 2020, and it was at the end of 2019. I started researching in 2018.

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Pharma Marketing Network

FEBRUARY 16, 2021

It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. The Adaptation.

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Scott’s Directories

OCTOBER 19, 2022

government reveal that in 2019, spending on healthcare increased to about $3.8 With the help of a reliable Ontario doctors directory, B2B marketers can create informative content that catches readers’ attention. One of the most competitive industries in the United States is healthcare. Statistics from the U.S.

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Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. There was a decline of 187 investments in the UK from 1,014 in January 2019 to 827 in January 2020.

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Legacy MEDSearch

AUGUST 14, 2023

Kerecis is dispatching a specialist to train doctors who would be using the product for the first time. Kerecis had previously donated its burn products for victims of both the California wildfires in 2020 and the volcanic eruption on White Island in New Zealand in 2019. The products are available in multiple sizes and forms.

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