Pharma is “big business” that uses excuses to keep prices high
World of DTC Marketing
OCTOBER 5, 2021
Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. sales of the 20 top-selling drugs worldwide totaled $101.1 sales revenue more than triple the rest of the world.
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