Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations.

Healthcare 113

Healthcare Healthcare Marketing Competition 113

pharmaphorum

JANUARY 24, 2023

Since 2010, the UK has fallen from 4th to 98th place in overall trade balance in pharmaceuticals, due to fierce global competition, according to the MMIP. Medicines and medical technology manufacturing delivered annual exports worth over £30 billion ($37 billion) for the UK in 2019, on top of making a £32.1 It’s not all bad news.

Manufacturing 111

Manufacturing Medicine Government Pharmaceutical manufacturing 111

PM360

SEPTEMBER 12, 2023

Urhekar is an experienced, global leader who has spent more than 20 years transforming agencies to lead the markets they serve in the Asia Pacific Region, Europe and the U.S. Prior to joining FH, Urhekar served as Global Group President at Evoke, leading a multi-regional creative, marketing, and advertising agency platform.

Networking 98

Networking Recruitment Consulting Marketing 98

Pharmaceutical Technology

JANUARY 30, 2023

For 2019–23, this was capped at 2% per year. During 2019–21, when sales being close to predicted levels resulted in single-digit payback rates, the scheme was relatively popular with the pharma sector.

Government 97

Government Pharma Sales Medicine 97

Spotio

JUNE 6, 2022

Use the data to drive your sales approach into the second half of 2019. Sales Prospecting Statistics The way companies prospect for leads is changing. HubSpot] 9 in 10 companies use 2+ lead enrichment tools to learn more about prospects. With so much potential, comes a lot of competition.

Sales 111

Sales Prospecting B2B Sales Leads 111

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed. She holds a degree in biochemistry from Oxford University.

Medicine 98

Medicine Healthcare Healthcare Pharma 98

pharmaphorum

JULY 27, 2022

Latest UK Life Sciences Competitive Indicators “ought to ring alarm bells across Government,” says ABPI. Richard Torbett, chief executive at the Association of the British Pharmaceutical Industry (ABPI) said Life Sciences Competitive Indicators (LSCI) data published last week “ought to ring alarm bells across Government”.

Government 98

Government Recruitment Medicine Patients 98

pharmaphorum

NOVEMBER 10, 2022

Sales were around $140 million in 2019, and climbed to $165 million the following year, despite the impact of the pandemic. million interest payment on debt, and is now in a 30-day grace period that could lead to it being in default. With finances tight, Clovis has deferred a $1.9

Sales 59

Sales Competition Leads Marketing 59

Sales Talent

FEBRUARY 7, 2020

2019 Sales Hiring in Review. In our 2019 forecast we shared Former Federal Reserve Chairman Alan Greenspan’s observation of employment in the United States in late 2018. Things were even tighter at the end of 2019. in Dec 2019. in Dec 2019. According to the BLS, as of Oct 2019, there were 5.8M

Sales 52

Sales B2B Sales Recruitment Marketing 52

European Pharmaceutical Review

JUNE 24, 2022

However, a Gupta study from 2019 on what companies spend money on when developing new drugs showed that out?of?pocket This suggests that any of the modelled changes to the regulation could lead to a decrease in the number of OMPs developed… Some of the assessed changes to the regulation could undermine the business model under which OMP?focused

Pharmaceutical 105

Pharmaceutical Medicine Marketing Competition 105

pharmaphorum

JANUARY 27, 2023

Demand has also increased due to changes in prescribing protocols, leading to a higher underlying number of prescriptions for certain antibiotic medicines. About the author Richard Saynor was appointed CEO of Sandoz in 2019, a Novartis generics and biosimilars division. The impact is two-fold.

Medicine 105

Medicine Government Marketing Transportation 105

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 52

Patients Recruitment Competition Marketing 52

Pharmaceutical Technology

JANUARY 10, 2023

Type 2 diabetes (T2D) is a crowded and competitive landscape with multiple “me-too,” generic and biosimilar drugs entering the market, with market growth primarily driven by an increasing prevalent population across nine major markets (9MM: US, France, Germany, Italy, Spain, UK, Japan, China, and India).

Marketing 52

Marketing Physicians Leads Sales 52

European Pharmaceutical Review

APRIL 11, 2024

Creating more sustainable business processes is a pre-competitive activity; we all win when we make progress in sustainability and lose if we don’t. He leads Siemens’ efforts to optimise and improve processes for clients within the pharmaceutical, biopharmaceutical and medical device sectors. 2019 Mar;214:185–94.

Manufacturing 105

Manufacturing Pharmaceutical Engineering Pharmaceutical manufacturing 105

pharmaphorum

SEPTEMBER 21, 2022

That’s according to Sharon Suchotliff, patient centricity lead at consultancy firm ZS Associates, which has just published a book on the art of patient involvement. In 2019, ZS Associates carried out a global survey of pharmaceutical companies to get a better idea of patient centricity perceptions and behaviours. The optimism gap’.

Pharma 98

Pharma Patients Management Pharmaceutical 98

Integrity Solutions

AUGUST 28, 2019

How comfortable are you taking your current salespeople—with the level of performance and skills they have right now—into an increasingly competitive marketplace? I probably can’t win in such a competitive market. The business environment isn’t getting any easier to navigate. I’m afraid I can’t make that quota. (a

Training 18

Training Sales Sales Management Management 18

European Pharmaceutical Review

SEPTEMBER 14, 2023

Market uncertainty Rising operational costs, stiffening competition, ongoing patent expirations, evolving environmental and social governance requirements and increasing pressure on drug prices mean the industry will have to navigate thoughtfully to be successful amid this complicated mix of financial and strategic risks.

Manufacturing 98

Manufacturing Management Engineering Pharmaceutical 98

pharmaphorum

JULY 15, 2022

” KW-6356 is a follow-up to Kyowa Kirin’s first-generation adenosine A2 antagonist Nourianz/Nouriast (istradefylline), which finally claimed FDA approval in 2019 as an add-on to levodopa in Parkinson’s after more than two decades of R&D and has been available in Japan since 2013. billion yen (around $68 million).

Competition 59

Competition Marketing Medicine FDA 59

PM360

NOVEMBER 21, 2024

Adam became CEO of Labcorp in 2019 and Chairman of the Board in 2020. Prior to that, he was named Lead Independent Director in 2019 after serving as a director of the company since 2013. He was Executive VP and President of Merck’s Global Human Health Division from 2010 to 2019.

Ethics 59

Ethics Food and Drug Administration Marketing Healthcare 59

Pharmaceutical Technology

JANUARY 30, 2023

Comirnaty, which was first approved in the UK by an Emergency Use Approval (EUA) from the Medicines and Healthcare products Regulatory Agency (MHRA) on December 2, 2020, is currently the leading prophylactic vaccine with 2021 sales of $41.5 Likewise, Moderna’s Spikevax, the second leading COVID-19 vaccine with 19.5

Sales 52

Sales Leads Competition Medicine 52

Clarivate

OCTOBER 26, 2021

Despite the turbulent economic landscape, the number of patents in force grew to over 15m worldwide in 2020, with an average 7% annual growth 2016-2019. When rights are lost, the rest of the market can capitalize, stripping away years of innovation and competitive advantage – alongside the revenue associated to those rights.

Networking 52

Networking Management Leads Insurance 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 There are several new trends showing proven benefits for a higher return on investment and better leads. Do you want to convert trends to leads without much hassle?

Healthcare 52

Healthcare Healthcare Marketing Media 52

Contrarian Sales Techniques

FEBRUARY 1, 2023

By focusing on the benefits, you are more likely to make a strong emotional connection with your prospects, which can lead to a sale. This is what sets your product apart from the competition and gives your customers a reason to choose your product over others. have increased by 2% from 2018 to 2019, reaching over $18 billion in 2019.

Sales Strategy 52

Sales Strategy Sales Sales pitches Prospecting 52

European Pharmaceutical Review

JUNE 14, 2023

billion of GVA delivered by the life sciences industry in 2019. With manufacturing investment competition intensifying worldwide in recent years, the UK’s position as a manufacturing leader has declined. It provides almost 45 percent of the £36.9 This is compared to 13 percent (£4.8

Medicine 52

Medicine Manufacturing Government Competition 52

Sales Talent

JANUARY 20, 2022

However, before you jump directly to our sales hiring predictions for 2022, take the time to read the entire article to learn how the intense competition for talent is impacting sales professionals’ salaries and employers’ strategies for winning the talent war. 2021 Sales Hiring in Review. from its Covid peak of 14.8%

Sales 52

Sales B2B Sales Competition Insurance 52

Clarify Health

DECEMBER 2, 2019

In December 2019, CMS released the long-awaited details on its Direct Contracting program, the most advanced risk-sharing arrangement to-date. Introduces competition by: Incentivizing providers to attract and compete for the loyalty of beneficiaries, particularly new beneficiaries. What is Direct Contracting ?

Distribution 52

Distribution Marketing Competition Patients 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 40

Patients Recruitment Competition Marketing 40

European Pharmaceutical Review

SEPTEMBER 29, 2022

Some drug products are susceptible to active pharmaceutical ingredient (API) shortages for a variety of reasons and bifurcation in the market for finished dosage form product between brand and generic drugs, for example, likewise can affect the degree of competition and product diversification in a market. October 2019. April 2022.

Management 97

Management Food and Drug Administration Manufacturing Pharmaceutical manufacturing 97

Clarify Health

FEBRUARY 18, 2021

A report by the KFF showed average gross margins for MA plans are the highest that they have ever been, increasing by an average of $64 per member per month over 2019 levels. Earlier this year, CMS released its 2021 Medicare Advantage (MA) enrollment file, showing an average of 9% increase in Medicare Advantage plan growth in 2020.

Networking 52

Networking Marketing Healthcare Healthcare 52

PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. If you apply the right AI engines, you will get increasingly better insights.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Healthcare Success

MAY 19, 2022

As we mentioned earlier, nearly three in four doctors now work for a hospital, health system, or corporate entity, according to an April 2022 survey from Avalere Health —a 7% increase from 2021 and a nearly 20% jump from 2019. This step is particularly crucial in an era where new competition enters the market every day.

Marketing 52

Marketing Physicians Doctors Competition 52

Quantified

AUGUST 16, 2022

To succeed in sales today, it pays to identify the good fits and hone your relationship-building skills to get those leads to convert and bring in more referrals. On the same note, it can help you stay competitive, improve the customer experience, and ultimately win more business. billion in 2019. According to reports, U.S.

Training 52

Training Sales Leads Retail 52

European Pharmaceutical Review

NOVEMBER 30, 2023

Overall, as summarised in CGT’s GMP Manufacturing report, among a challenging global economic landscape, intense global competition and technology innovation persisting at the forefront of change in the cell and gene therapy industry, immediate action is needed to support the future of the sector.

Manufacturing 97

Manufacturing Recruitment Medicine Biopharma 97

Pharmaceutical Technology

SEPTEMBER 22, 2022

The World Health Organization (WHO) reports that cardiovascular disease is the major leading cause of death, with 17.9 In 2021, the WHO and the United Nations announced a plan to reduce premature mortality related to noncommunicable diseases, including cardiovascular disease, by 25% leading up to 2025. The company’s market cap is $455.6

Pharmaceutical 52

Pharmaceutical Marketing FDA Leads 52

Clarivate

APRIL 24, 2023

In 2019, while Walgreens was selling off the last of its healthcare clinics to partnering health systems, CVS announced a transition of its nearly 1,200 MinuteClinics to larger format HealthHUBs focused on chronic disease management and preventive medicine. In January 2023, VillageMD acquired Summit Health for $8.9 Key acquisitions by U.S.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

European Pharmaceutical Review

DECEMBER 21, 2022

16,17 However, care must be taken to ensure that chemicals from biomass are not produced in competition with food production and do not have a negative impact on the environment or natural habitats. Production and value creation can be regionalised and decentralised, which could lead to a more resilient economic structure.

Manufacturing 97

Manufacturing Pharmaceutical Healthcare Healthcare 97

pharmaphorum

AUGUST 5, 2022

Such inorganic growth is no longer viable, argues Pervaise Khan, Accenture’s UK Life Sciences Lead. 1 Despite the increasing amount of venture capital flowing to biotech companies, total investments in such businesses nearly doubling between 2019 and 2021. About the Author.

Biopharma 52

Biopharma Marketing Pharma Relationship management 52