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PBMs and insurers want your prescription money

World of DTC Marketing

For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker. These pricing scams hurt patients as well.

Insurance 226
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New FDA head needs to examine the accelerated approval program

World of DTC Marketing

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234
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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. share of the advertising market as a whole.

Media 261
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The rise of prescription drug abuse and drug diversion

pharmaphorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. The post The rise of prescription drug abuse and drug diversion appeared first on.

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Biden proposes subsidizing drug middlemen for insulin

World of DTC Marketing

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. By 2018, those same middlemen were receiving 53% of insulin expenditures.

Insurance 240
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The financial toxicity of treating cancer

World of DTC Marketing

These cost estimates include cancer-attributable costs for medical services and oral prescription drugs. billion in 2018. According to a team of Penn State College of Medicine researchers, care for the 15 most prevalent types of cancer in the U.S. cost approximately $156.2

Insurance 273
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The current pricing of cancer treatments is unsustainable

World of DTC Marketing

From 2009-10 to 2018-19, the lowest average monthly costs for new cancer drugs approved by the U.S. One-quarter of all cancer patients chose not to fill a prescription due to cost, according to a 2013 study in The Oncologist. Food and Drug Administration rose to nearly $15,000 from about $6,000, the data showed.