World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker. These pricing scams hurt patients as well.
pharmaphorum
JANUARY 12, 2023
As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. The post The rise of prescription drug abuse and drug diversion appeared first on.
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World of DTC Marketing
OCTOBER 21, 2021
The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5
World of DTC Marketing
MARCH 31, 2022
Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. By 2018, those same middlemen were receiving 53% of insulin expenditures.
World of DTC Marketing
MARCH 22, 2021
of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. share of the advertising market as a whole.
World of DTC Marketing
MARCH 10, 2022
The increase followed total Humira price hikes of 19 percent during 2017 and 2018. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.
pharmaphorum
JANUARY 6, 2023
In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.
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