Remove 2018 Remove Physicians Remove Sales goal
article thumbnail

Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results

PM360

Macroeconomic Factors The pandemic really changed the game, driven by several disruptions that changed physician and patient behavior forever. 3 However, research from IQVIA suggests that physicians who are comfortable treating and managing patients online are reluctant to start a new drug online.