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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning. We are an obese country, and diabetes is getting worse.

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After loss of exclusivity, small-molecule generics bite quick and hard, while biologics remain resilient

Clarivate

The AbbVie biologic lost exclusivity in Europe in 2018, but has held onto a dominant market share despite entry of multiple biosimilar competitors. physicians tend to favor the tried-and true. Patient data for HUMIRA® tell a strikingly different story. However, in Europe as in the U.S.,

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Digital Health Networks Announces Finalists of 2nd Annual CineHealth International Health & Wellness Film and Video Festival

PM360

About Digital Health Networks Founded in 2018 and m ade up of key executives from the film, television, agency, medical profession, and pharmaceutical media industries, Digital Health Networks focuses on important consumer health verticals such as cancer, diabetes, chronic pain, autism, healthy ageing, and many others.

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Prior Authorization: Why It’s Essential in Healthcare

Referral MD

A patient’s physician or healthcare provider can decide what treatment the patient needs. According to the 2018 American Medical Association (AMA) Prior Authorization Physician Survey, 26% of providers reported waiting three days or more for a prior authorization decision from health plans. What is prior authorization?

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Health consumers: A long way off

World of DTC Marketing

trillion in 2018 – about $11,200 per person. The new healthcare consumer is faced with the challenge of both shopping and saving: shopping for the price of prescription drugs or healthcare services, and saving to pay for deductibles, out-ofpocket costs, and unanticipated medical emergencies. health care spending reached $3.7

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end.

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