2018 Pharma Prescription 
World of DTC Marketing
JULY 28, 2022
Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Nearly 9 in 10 older adults take prescription medication.
World of DTC Marketing
MARCH 22, 2021
of all spend in 2018, far higher than television’s 30.8% The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Online digital advertising is a mess.
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World of DTC Marketing
FEBRUARY 22, 2021
billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC.
World of DTC Marketing
JANUARY 4, 2022
These cost estimates include cancer-attributable costs for medical services and oral prescription drugs. billion in 2018. Pharma companies are aware that insurers will rarely say no to new cancer therapies, but increased scrutinization of early approvals is on the horizon. cost approximately $156.2
World of DTC Marketing
MARCH 10, 2022
The increase followed total Humira price hikes of 19 percent during 2017 and 2018. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.
World of DTC Marketing
OCTOBER 27, 2020
Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. trillion in 2018 – about $11,200 per person. It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism. It’s a good read but ignores a simple fact.
World of DTC Marketing
JANUARY 21, 2021
In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019). Online health seekers are a valuable opportunity for pharma to bridge the trust gap. You can’t shortcuts when building a product website, you need to follow the map.
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