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The continued shame of pharma

World of DTC Marketing

Still, the pharma industry is fighting hard to keep it off the table. This would include drugs covered by both Medicare Part B (physician-administered drugs) and Part D (prescription medications). Pharma is a very profitable industry. The pharma industry has been a solid place to invest money over time.

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PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. The post PhRMA lies to protect pharma profits appeared first on World of DTC Marketing.com. It also raises healthcare costs for public and private insurers alike.

Pharma 255
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Health consumers: A long way off

World of DTC Marketing

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. trillion in 2018 – about $11,200 per person. It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism. It’s a good read but ignores a simple fact.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Grünenthal to buy NebidoTM testosterone treatment from Bayer for €500m

European Pharmaceutical Review

Nebido is typically administered by a physician every 10-14 weeks for treatment of male hypogonadism or testosterone deficiency, It can also be used to treat clinical symptoms such as regression of secondary sexual characteristics, change in body composition, asthenia, reduced libido or erectile dysfunction.

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Digital Health Networks Announces Finalists of 2nd Annual CineHealth International Health & Wellness Film and Video Festival

PM360

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.

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The Value of Humans in a Tech-Driven World

PM360

Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? 1 line item in pharma company budgets. The physician] considers their current team of resources to be my reps, my nurses, and my staff. An Identity Crisis in Pharmaceutical Sales?

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