As pharma abandons the antibiotic market patients are at risk
World of DTC Marketing
MARCH 3, 2021
A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market. Pew Internet reminds us all that, above all, the pharma industry is a business. The pharma industry is warning of the consequences of inaction. “If
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