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The continued shame of pharma

World of DTC Marketing

Still, the pharma industry is fighting hard to keep it off the table. Pharma is a very profitable industry. The pharma industry has been a solid place to invest money over time. The shame of pharma… The post The continued shame of pharma appeared first on World of DTC Marketing.com.

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Texas accuses Pfizer and contract manufacturer of providing ineffective ADHD drug to state's Medicaid program

Fierce Pharma

Texas has accused Pfizer and manufacturer Tris Pharma of knowingly providing compromised ADHD medicine to a state Medicaid program for children of low-income families. | The lawsuit further accuses the companies of manipulating quality-control testing from 2012 to 2018 to ensure samples received passing grades.

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Pharma is in acquisition mode but small biotechs hurting for money

World of DTC Marketing

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. This study included 63 of 355 new therapeutic drugs and biologic agents approved by the US Food and Drug Administration between 2009 and 2018.

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PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. The post PhRMA lies to protect pharma profits appeared first on World of DTC Marketing.com. It also raises healthcare costs for public and private insurers alike.

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Eli Lilly agrees to provide free and lower-priced insulin in Minnesota to resolve 2018 lawsuit

Fierce Pharma

After reaching a settlement with Minnesota’s attorney general, Eli Lilly can close the book on a yearslong lawsuit in the state. | The company will provide its insulin products at $35 per month and donate free insulin at 15 clinics over the next five years. Meanwhile, Minnesota's claims against Novo Nordisk and Sanofi remain ongoing.

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

When will pharma stop using programmatic online ads? Again and again, I have seen robust fraud and online ads being placed on sites that pharma would normally block in their system. dollars in 2018. If pharma is going to waste money like this perhaps they could send the money to those who need it.

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Novo Holdings, Gurnet Point team up to buy antibiotics maker Paratek for $462M

Fierce Pharma

Novo Holdings and Gurnet Point have added antibiotics maker Paratek Pharma to their fold in a biopharma M&A deal worth approximately $462 million. Paratek's key selling point is its antibiotic, Nuzyra, which was expected to garner $500 million in peak sales at the time of its 2018 approval.

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