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The continued shame of pharma

World of DTC Marketing

Still, the pharma industry is fighting hard to keep it off the table. Yet, high drug prices lead to soaring out-of-pocket costs , dangerous drug rationing , and a depletion of limited financial resources —especially for those with fixed incomes. Pharma is a very profitable industry.

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PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. In my opinion, PhRMA has zero credibility.

Pharma 255
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. When will pharma stop using programmatic online ads? Again and again, I have seen robust fraud and online ads being placed on sites that pharma would normally block in their system. dollars in 2018.

Pharma 180
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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). First, let’s talk basics.

Media 261
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Jazz Pharma uses flying pig for huge grey area DTC

World of DTC Marketing

billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 This has abuse potential written all over it and could lead to more dangerous health problems. The post Jazz Pharma uses flying pig for huge grey area DTC appeared first on World of DTC Marketing.com. billion by 2026. First, the problem of sleep apnea.

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Artificial Intelligence for better antibody drugs: ready for prime time?

pharmaphorum

Naturally, the pharma industry has seen an explosion of mAbs in the pipeline, which has led to the evolution of new methods for improving and refining the antibody pipeline. Consequently, the lead optimisation or molecular evolution offerings in the space are relatively more common among the start-ups. ImmunitoAI. Bangalore, India.

Biopharma 124
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Astellas and Bayer announce management changes

European Pharmaceutical Review

Changes to management for Big Pharma companies Astellas and Bayer AG have been announced for 2023. Astellas Astellas Pharma Inc. Since joining Astellas Group (former Yamanouchi Group) in 2004, he has held various positions including Regional Senior Vice President, North Europe, Astellas Pharma Europe Ltd.