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New FDA head needs to examine the accelerated approval program

World of DTC Marketing

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234
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Lung cancer deaths decline but.

World of DTC Marketing

But it’s still the leading cause of cancer deaths. Moreover, localized lung cance r diagnoses rose to 28% in 2018 from 20% in 2013— the year that the U.S. Although lung cancer’s mortality rate has fallen, the disease is still the leading cause of cancer deaths. billion in 2018. American Cancer Society’s ACS ).

Medicine 271
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Pharma is big business whose goal is to maximize shareholder value

World of DTC Marketing

From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” One company, Amgen, spent nearly six times as much on buybacks, dividends, and executive compensation as it did on R&D in 2018.

Pharma 292
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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). For some reason, DTC marketers feel that increased frequency will lead to new Rx’s; it won’t, and it doesn’t. Online digital advertising is a mess.

Media 261
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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 We are an obese country, and diabetes is getting worse.

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Episode 28 – A CEO Leading a MedTech Company Through Covid

Medical Device Success

Reading time: 2 – 3 minutes In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. Then in early 2020 Covid spread across the world. But to take advantage of an opportunity, you have to execute.

Leads 100
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Weekly Roundup – Dec 21, 2018

CloserIQ

5 steps to sales prospecting (for higher quality leads) in 2019 (Ryan Robinson of Close.io). “Progressing naturally, sales prospecting activities tend to be much more warm than lead generation, and are directed toward efforts that are intended to convert your existing leads into paying customers.”