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The continued shame of pharma

World of DTC Marketing

Still, the pharma industry is fighting hard to keep it off the table. Pharma is a very profitable industry. The pharma industry has been a solid place to invest money over time. The shame of pharma… The post The continued shame of pharma appeared first on World of DTC Marketing.com.

Pharma 256
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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% of all spend in 2018, far higher than television’s 30.8% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. Pharma websites should NOT be stagnant.

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PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. It also raises healthcare costs for public and private insurers alike. Of course, the drug industry warns that any price negotiation will kill innovation.

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Health consumers: A long way off

World of DTC Marketing

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? trillion in 2018 – about $11,200 per person.

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Ten Ways to Think Differently About Small-to-Mid-Sized Pharma Launches

Eversana Intouch

Back in 2003, drugs from large pharma companies made up 36% of the late-stage R&D pipeline. By 2018, that share had fallen by about half. Meanwhile, the number of companies launching their first drug during the decade preceding 2018 more than tripled.

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The financial toxicity of treating cancer

World of DTC Marketing

billion in 2018. Pharma companies are aware that insurers will rarely say no to new cancer therapies, but increased scrutinization of early approvals is on the horizon. These cost estimates include cancer-attributable costs for medical services and oral prescription drugs. cost approximately $156.2

Insurance 273
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AbbVie sucks

World of DTC Marketing

The increase followed total Humira price hikes of 19 percent during 2017 and 2018. They can rationalize that their drugs help patients and that they are removed from the “business end” of the business but the fact remains that they are raping our healthcare system and costing every taxpayer. So how do people who work for AbbVie feel?