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Our healthcare has failed us

World of DTC Marketing

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

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Redesign Health Raises $175M to Create Dozens More Startups 

MedCity News

Redesign Health closed a $175 million investment round that will fuel the creation of more healthcare startups. The company has already created more than 60 startups since its launch in 2018. The post Redesign Health Raises $175M to Create Dozens More Startups appeared first on MedCity News.

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The biggest challenge for healthcare

World of DTC Marketing

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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Monday Healthcare Headlines

World of DTC Marketing

In a 2018 report , the OIG raised equally troubling concerns about the risks faced by older adults and people with disabilities in Medicare Advantage. The post Monday Healthcare Headlines appeared first on World of DTC Marketing.com. States with fewer immigrants will be hit especially hard.

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New FDA head needs to examine the accelerated approval program

World of DTC Marketing

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% of all spend in 2018, far higher than television’s 30.8% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. share of the advertising market as a whole.

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