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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. share of the advertising market as a whole.

Media 261
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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 We are an obese country, and diabetes is getting worse.

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The biggest challenge for healthcare

World of DTC Marketing

As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition.

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Episode 28 – A CEO Leading a MedTech Company Through Covid

Medical Device Success

Reading time: 2 – 3 minutes In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Leads 100
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Jazz Pharma uses flying pig for huge grey area DTC

World of DTC Marketing

billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 This has abuse potential written all over it and could lead to more dangerous health problems. I can see patients asking their doctor for this medication to combat fatigue that we all experience at some time. billion by 2026. Americans average 6.8

Pharma 181
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American healthcare is too profitable

World of DTC Marketing

This follows a 20-fold increase in private equity spending on healthcare deals — including leveraged buyouts, growth investments, secondary investments, and so on — between 2000 and 2018, according to an INET working paper released in 2020. It also raises healthcare costs for public and private insurers alike.

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Ex-Theranos exec Sunny Balwani gets 13 years for fraud

pharmaphorum

The pair – who were at one time in a romantic relationship – were initially placed on trial together, but went down separate legal avenues after Holmes accused Balwani of emotional and physical abuse during their time leading the biotech. The company folded in 2018.

Doctors 110