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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. share of the advertising market as a whole.

Media 261
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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 We are an obese country, and diabetes is getting worse.

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Jazz Pharma uses flying pig for huge grey area DTC

World of DTC Marketing

billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 Given that most obstructive sleep apnea patients are obese men, it’s dangerous that the side effects listed for Sunosi say, “tell your doctor if you have heart problems, high blood pressure, kidney problems, diabetes, or high cholesterol.”

Pharma 181
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Does CVS have a crystal ball into the future?

World of DTC Marketing

You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. Healthcare is ripe for disruption, and CVS could be blazing new trails. Competitors are lining up.

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The biggest challenge for healthcare

World of DTC Marketing

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. More than one-fifth of adults in both the United States and Britain said in a 2018 survey that they often or always feel lonely.

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Quality of life in patients with chronic health conditions

World of DTC Marketing

Using 2018 National Health Interview Survey (NHIS) data, we provide estimates of the prevalence of single and multiple chronic conditions among US adults. How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors.

Patients 199
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Katie Porter attacks pharma

World of DTC Marketing

percent from 2018. The cost of bringing a drug to market decreased from $2,168 million in 2018 to $1,981 in 2019. Then there are ever increasing health insurance and hospital costs at a time when less people are going to the doctor’s office because of COVID-19. In pharma R&D returns have declined to 1.8

Pharma 187