2018 B2B Sales Sales process 
Spotio
MAY 10, 2023
Business-to-business (B2B) prospecting is the pillar of lead generation. However, B2B sales prospecting strategy is not as easy as it sounds. According to Technology Advice , 70% of marketers at B2B companies reported that “improving lead quality” was the primary concern.
CloserIQ
FEBRUARY 20, 2019
The Explosion of B2B Sales Data for Sales Enablement (Alex Laats of Rekener). With so much data and so many sources, the challenge for sales enablement teams is to pull it all together. With a comprehensive view of each sales rep, it’s possible to figure out what’s working and what isn’t.
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