World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. Manhatten Research Taking The Pulse 2017.

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Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

JUNE 27, 2021

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning. We are an obese country, and diabetes is getting worse.

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Side effects Patients Insurance Doctors 194

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Technology

DECEMBER 4, 2022

In September 2017, Amgen announced that it reached a global settlement with AbbVie, scheduling Amjevita’s American launch for January 31, 2023. Even some physicians remain hesitant about biosimilars in general. Temporary first-to-market advantage. Biosimilar uptake could be more gradual.

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Marketing Physicians Competition Patients 104

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Xyzal —which launched in 1995 but entered the OTC market in 2017—found success with a creative that debuted in February. Affordability is key for Rx advertisers.

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Pharma Prescription Marketing Pharmaceutical Sales 98

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). Internet] NHS England.

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Pharma Food and Drug Administration Medicine Pharmaceutical 98

World of DTC Marketing

MARCH 12, 2021

Regression results showed that chronic loneliness was significantly and positively associated with physician visits. How can physicians identify people who are lonely and high risk for other health issues as a result? In a 2017 AARP study, the cost to Medicare of social isolation and loneliness was estimated at $6.7

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