PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Brand / Creative. Impressions. Searches Generated from Creative. Brand / Creative.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. 9; 9/2017; p447; DOI:10.1016/j.je.2017.02.001 9; 9/2017; p447; DOI:10.1016/j.je.2017.02.001 Learn more about the Clarivate real world data offering here. 2017.02.001 [3] Filatov A et al.

Patients 98

Patients Prescription Pharmacology Healthcare 98

pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

Prescription 52

Prescription Marketing Doctors Government 52

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. Climate-conscious prescription of inhaled medicinal products. Internet] NHS England. cited 23Apr].

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

PM360

OCTOBER 22, 2024

They become supportive extensions of the brand that work on a personalized level with patients and care teams, from the moment the prescription is written to other important points along the treatment journey. Even straightforward interactions like the initial prescription can be cluttered with unnecessary overlap and misalignment.

Patients 59

Patients Healthcare Provider Pharma Prescription 59

European Pharmaceutical Review

JANUARY 25, 2024

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. This can lead to severe health risks for the patient, in which case the pharmacy would be held liable. Article 63 EMA (29 January 2020).

Healthcare 98

Healthcare Healthcare Safety Electronics 98

World of DTC Marketing

MARCH 12, 2021

Loneliness is not thought of as a health issue but as you can see above it can lead to several physical health issues. In a 2017 AARP study, the cost to Medicare of social isolation and loneliness was estimated at $6.7 How can physicians identify people who are lonely and high risk for other health issues as a result?

Physicians 181

Physicians Pharma Leads Prescription 181

Pharmaceutical Technology

AUGUST 8, 2022

In 2017, the US Food and Drug Administration (FDA) broke ground by approving the first drug with an embedded biosensor to track its use. These days, he is leading trials involving a system developed by the digital health company etectRx (pronounced as e-tect-are-ex), which works with investigators who can use such real-time data.

Food and Drug Administration 122

Food and Drug Administration FDA Medicine Patients 122

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. As the NY Times reported , obesity is the leading cause of mortality in the United States. Are prescription drugs priced too high? Obesity costs the nation $1.72 trillion every year.

Pharma 155

Pharma Prescription Media Healthcare 155

pharmaphorum

DECEMBER 15, 2022

million NHS prescriptions per month delivered directly to people’s homes. Indeed, -between 2017 and 2021, the number of clinical trials initiated in the UK fell by 41%, significantly impacting the country’s global rankings. In short, some people simply want to manage their own health.

Consulting 97

Consulting Healthcare Healthcare Medicine 97

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. Centers for Disease Control and Prevention, November 16, 2017. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. References: 1. Shuteyev, Paul.

Marketing 52

Marketing Education Retail Prescription 52

PM360

SEPTEMBER 15, 2022

This leads 89% of those surveyed to believe some doctors will err on the side of their own legal safety when making decisions about patient care and the necessity of abortion. Patient Pages: Patients Refuse Prescription Use After Recalls. Qualio surveyed 2,002 U.S.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

Clarivate

OCTOBER 17, 2024

Since the government first created a Part D benefit with the Medicare Modernization Act of 2003 (MMA) , Democrats have agitated for greater governmental input into the cost of prescription drugs for Medicare beneficiaries. Pillo, Senior Healthcare Research and Data Analyst; and Paula Wade, Lead Healthcare Research and Data Analyst.

Healthcare 52

Healthcare Healthcare Government Insurance 52