PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). Even straightforward interactions like the initial prescription can be cluttered with unnecessary overlap and misalignment. It can have a real impact on the external perception of the brand.

Patients 59

Patients Healthcare Provider Pharma Prescription 59

MedCity News

JUNE 12, 2023

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. Photo: Bulat Silvia, Getty Images

Food and Drug Administration 93

Food and Drug Administration Prescription Government FDA 93

Clarivate

FEBRUARY 28, 2023

Our analysis included prescription trends for antibiotics, steroids, vitamins and ophthalmic-intraocular pressure reducing agents (prostaglandin analogs and alpha-adrenergic agonists) from 2018 to 2021. 9; 9/2017; p447; DOI:10.1016/j.je.2017.02.001 Learn more about the Clarivate real world data offering here. .”

Prescription 98

Prescription Patients Pharmacology Healthcare 98

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Increasing Market Awareness Remains a Challenge. This medication is not for people with type 1 diabetes.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Centers for Disease Control and Prevention, November 16, 2017.

Marketing 52

Marketing Education Retail Prescription 52

Pharmaceutical Technology

AUGUST 8, 2022

In 2017, the US Food and Drug Administration (FDA) broke ground by approving the first drug with an embedded biosensor to track its use. It potentially helps individuals lend some kind of concrete evidence to discussions with their healthcare provider. Proteus’s profile grew considerably; it was soon valued at $1.5

Food and Drug Administration 122

Food and Drug Administration FDA Patients Medicine 122

Pharmaceutical Technology

JANUARY 6, 2023

In 2020, the Federal Trade Commission issued a report regarding settlements reached between brand and generic manufacturers in FY 2017 and noted that “for the first time since [FY] 2004, no settlement agreement in [FY] 2017 contains a no-[authorized generic] AG commitment.”.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97