World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. Mental health apps have been around as long as the devices offer them, but starting in 2016, the digital tools exploded both in number and popularity.

Patients 252

Patients Prescription Medical Marketing 252

pharmaphorum

JANUARY 29, 2023

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

Healthcare 98

Healthcare Healthcare Manufacturing Marketing 98

Legacy MEDSearch

MARCH 15, 2023

Founded in 2016, LIVMOR developed the Halo+ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam CEO and Founder. About HeartBeam, Inc.

Food and Drug Administration 97

Food and Drug Administration FDA Recruitment Physicians 97

pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

Medicine 98

Medicine Healthcare Healthcare Pharma 98

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. 2 It was first approved as Fulyzaq in December 2012 and in October 2016, Napo Pharmaceuticals launched the new brand, Mytesi. 3 Is two too few? 2012/1916).

Marketing 103

Marketing Food and Drug Administration Medicine Prescription 103

Medgadget

MAY 2, 2023

Hendler in 2016 and we were fascinated with both her, the technology, and the paradigm shift we can drive with her in psychiatry. Throughout 2016 and until mid-2019 we conducted a deep technology due diligence, as well as market research, and met and spoke with dozens of mental healthcare providers.

Side effects 86

Side effects Prescription Healthcare Healthcare 86

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone.

Side effects 98

Side effects Medical Prescription Patients 98

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

Retail 97

Retail Marketing Healthcare Healthcare 97

Clarify Health

NOVEMBER 19, 2020

Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from across the healthcare landscape plan to implement a healthy data strategy.

Healthcare 52

Healthcare Healthcare Engineering Patients 52

Clarify Health

MARCH 1, 2023

Both financial and non-financial incentives can influence clinician behavior Systematic evaluation of incentives will enable healthcare delivery systems and payers to adopt the programs most likely to motivate high-value care. pills per prescription than non-discordant clinicians. Healthcare (2016), [link] [2] Parikh, R.

Physicians 52

Physicians Prescription Medicine Healthcare 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

JANUARY 5, 2021

percent in 2015-2016. Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen. It’s up to all healthcare touchpoints to communicate the real dangers of diabetes, high blood pressure, and other lifestyle chronic life conditions.

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

World of DTC Marketing

MARCH 23, 2021

The media, rather than focus on the real driver of high healthcare costs, loves to point the finger at big pharma. percent of total health-care spending—in 2016, the last year for which there are definitive data. The drug industry has had a large target on its back for a long time.

Distribution 187

Distribution Prescription FDA Pharma 187

Clarify Health

DECEMBER 13, 2022

Life sciences and healthcare are becoming united. Clapsis spoke about the role CVS Health is playing in capturing and using RWD for clinical research: “What’s really exciting now is that we have the ability to generate patient reported outcomes (PROs) and other observational data as part of the normal course of healthcare.

Recruitment 52

Recruitment Retail Patients Education 52

Clarify Health

DECEMBER 13, 2022

Life sciences and healthcare are becoming united. Clapsis spoke about the role CVS Health is playing in capturing and using RWD for clinical research: “What’s really exciting now is that we have the ability to generate patient reported outcomes (PROs) and other observational data as part of the normal course of healthcare.

Recruitment 40

Recruitment Retail Patients Education 40

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Healthcare costs in the US are out of control. Even though prescription drug costs are only $.11 11 of every healthcare dollar spent, drug companies are an easy target to help reduce costs. It does not necessarily mean laying off people. Will DTC be cut?

Prescription 180

Prescription Media Pharma Healthcare 180

Pharmaceutical Technology

DECEMBER 4, 2022

Indeed, Amgen’s biosimilar was approved in September 2016, but the company was not able to launch it until January 2023 in the US. Heidi Hunter, biotech board director and former President of specialty solutions at Cardinal Health, says that the payer is in charge in the US healthcare system.

Marketing 104

Marketing Physicians Competition Patients 104

World of DTC Marketing

JUNE 16, 2021

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

Prescription 180

Prescription Government Insurance Pharma 180

World of DTC Marketing

APRIL 7, 2022

Right now, voters are worried about inflation and rising fuel prices, but they ignore the imminent threats to their healthcare. American healthcare continues to be under assault, and unless we address these issues, a severe health issue could bankrupt families. THREAT 3: RISING HEALTHCARE COSTS. THREAT 1: OBESITY AND DIABETES.

Healthcare 215

Healthcare Healthcare Food and Drug Administration Government 215

Clarivate

OCTOBER 17, 2024

Healthcare delivery has not been the hottest topic on the campaign trail this election season, despite sharp policy differences between the candidates and parties. As AG, she joined a federal lawsuit to block Anthem and Cigna’s merger in 2016. Such a change would sharply increase the number of people covered under this program.

Healthcare 52

Healthcare Healthcare Government Insurance 52

Pharmaceutical Technology

DECEMBER 2, 2022

These results have important implications for the pharmaceutical industry and US healthcare sector over the next two years. If he is re-elected, his second term could bring back the healthcare policies and agendas seen in his first term, such as reduced spending for both Medicare and Medicaid.

Pharma 59

Pharma Government Healthcare Healthcare 59