2016 Healthcare Physicians 
World of DTC Marketing
DECEMBER 15, 2020
The question is what percentage of healthcare visits can be replaced with telehealth? Although only 17% of the population, the 65-plus demographic accounts for more than 30% of all doctor’s visits in the United States; in 2016, people age 65 and up made 80% more office visits than the average number of visits among the general US population.
World of DTC Marketing
OCTOBER 27, 2020
We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?
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World of DTC Marketing
JULY 17, 2022
Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization. Lamanna anticipates it could take two to three years to change the minds of primary care physicians. In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed.
Scott’s Directories
FEBRUARY 18, 2022
Some factors have hindered the ease of accessibility to physicians to make direct sales. And a large majority of physicians are not in the position to accept products and services as there is a decreasing amount of independent practices. In an article by Carol K Kane, she notes that “2016 was the first year when less than half (47.1
Pharmaceutical Representative Training
MARCH 17, 2025
Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Nowadays, a lot of healthcare professionals prefer digital updates that are timely and pertinent.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.
Legacy MEDSearch
MARCH 15, 2023
Founded in 2016, LIVMOR developed the Halo+ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam CEO and Founder. About HeartBeam, Inc.
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