2016 Doctors Prescription 
World of DTC Marketing
JULY 17, 2022
Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. In addition, doctors may not be ready to prescribe the drug.
World of DTC Marketing
OCTOBER 27, 2020
Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. They want to know exactly what they’re getting for their money.
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World of DTC Marketing
APRIL 7, 2021
I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Food and Drug Administration between 2010 and 2016 yet did taxpayers receive any discount? Centene Corp.,
World of DTC Marketing
JANUARY 31, 2021
2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions. By the way, Ms. Porter looks like she could lose some weight too.
World of DTC Marketing
JUNE 22, 2021
According to JAMA “a substantial proportion of 2016 Medicare Part D spending was for drugs with absent or low-quality cost-effectiveness analyses. Analysts expect that Medicare and its enrollees, who pay a share of their prescription drug costs, will spend $5.8 “Many people want the government to protect the consumer.
pharmaphorum
AUGUST 11, 2022
More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone.
pharmaphorum
JANUARY 9, 2023
The innovative prescription medicine industry faces a trifecta of challenges. Research and development spend by major companies has increased 44% since 2016. Technology’s real healthcare moment is likely to be providing solutions which support creaking health systems, but the pace must accelerate. Pharma boxed in?
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