PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. The Spanish version had a 27% higher brand opinion and 83% higher intention to ask a doctor about the Rx.

Patients 98

Patients Marketing Doctors Healthcare 98

World of DTC Marketing

JANUARY 31, 2021

I always have pointed instances in which pharma puts Wall Street first and patients second. 2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

European Pharmaceutical Review

FEBRUARY 2, 2023

Amgen’s AMJEVITA was the first biosimilar to Humira approved by the US Food and Drug Administration (FDA), in 2016. “AMJEVITA provides another treatment option for patients and their doctors.” AMJEVITA (adalimumab-atto), a biosimilar to Humira ® (adalimumab), is now available in the US.

Food and Drug Administration 98

Food and Drug Administration FDA Doctors Food 98

PM360

APRIL 22, 2024

Patient profiles can help healthcare professionals understand their patients better based on their personal issues, thus helping them feel more confident and comfortable with their treatment experience. They usually focus on physical characteristics that can help doctors identify these patients.

Patients 52

Patients Education Healthcare Healthcare 52

pharmaphorum

DECEMBER 28, 2022

This is nowhere more pronounced than for medical device sales teams, who typically schedule regular visits to hospitals and doctors’ offices to create a personal, ongoing connection that drives forward the sales process. As salespeople embrace more digital tools, selling medical devices will forever be transformed. About the author.

Sales 98

Sales Medical Sales experience Sales process 98

pharmaphorum

AUGUST 11, 2022

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 There have been great strides made in genomics to refine tools that determine the safest, most effective course of treatments for patients across a number of disease states.

Side effects 98

Side effects Medical Prescription Patients 98

Referral MD

MAY 19, 2023

Blockchain may help organizations securely share healthcare data while protecting patient privacy. The health system is also moving towards a patient-centered approach prioritizing accessible services and adequate healthcare resources. Blockchain improves healthcare organizations’ patient care and facilities.

Healthcare 84

Healthcare Healthcare Medical Distribution 84

Medico Reach

SEPTEMBER 12, 2022

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries.

Marketing 52

Marketing Doctors Training Medical 52

Pharmaceutical Technology

MARCH 24, 2023

However, it has taken over six years for Amjevita to launch, after first being FDA-approved in 2016. Many other biosimilars have also been FDA-approved since 2016. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars.

Competition 59

Competition Marketing FDA Physicians 59

European Pharmaceutical Review

MAY 26, 2023

In fact, while there have been workable systems introduced for approved therapies, these remain unique, and are forcing hospitals and doctors to deal with an unmanageable amount of admin, since every new product that comes to market comes with a new system. What is the regulatory perspective on these issues?

Safety 98

Safety Management Patients Manufacturing 98

pharmaphorum

JUNE 29, 2022

The initial pandemic lockdowns prevented many patients from seeing doctors face-to-face. Telemedicine rose dramatically in many countries, providing a route to managing ongoing care which was a lifeline for many patients. Pharma simply has less interactive time with doctors. Launches, therefore, were happening.

Doctors 59

Doctors Medicine Marketing Sales 59

PM360

JUNE 29, 2022

But to succeed, players must deeply understand both the end-to-end consumer and patient experience and create an ecosystem of partners to deliver the care, products, and experiences that health-conscious consumers need. Prescription refills can now be placed with a simple click on a patient portal. Reconsider the Role of Packaging.

Retail 97

Retail Marketing Healthcare Healthcare 97

pharmaphorum

SEPTEMBER 13, 2022

Over the past two centuries, researchers have identified more than 100 different types of blood cancer, while most patients may be familiar with the big three (leukaemia, lymphoma, and melanoma). In 39-year-old patient Sarah Newbury, Solly observed the appearance of fatigue and bone pain resulting from multiple fractures.

Food and Drug Administration 98

Food and Drug Administration Patients Engineering Physicians 98

pharmaphorum

JANUARY 9, 2023

Pharma is on a journey in which the core consideration was once the prescriber, now patient needs are more commonly considered as central. That should remain, but patients cannot get treatments unless the needs of the over-stretched health systems in which they will receive care are also met. Pharma’s starting to wake up to this.

Medicine 98

Medicine Healthcare Healthcare Pharma 98

PM360

JANUARY 25, 2023

Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient? In 2016, when I was there, McCann handled traditional media agency planning and buying for brand marketing. People’s behaviors do not change based on the industry trying to interact with them. Consider IPG.

Media 96

Media Digital Media Marketing Pharma 96

PM360

AUGUST 9, 2022

Doctor Docs: Oncologists React to ASCO Educational Material. Following the annual American Society of Clinical Oncology (ASCO) conference, oncologists were asked how the data presented would impact their care of patients. Patient Pages: Stigma Stands in the Way of Migraine Treatment.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

InCrowd

JULY 14, 2022

1 At times, this balance can be isolating as you feel as if you are not only faced with more challenges than older, male colleagues but that these challenges do not even register to your fellow providers or patients. She acts like she doesn’t even care anymore”.

Physicians 52

Physicians Electronics Medical Medicine 52

PharmaKinnex

AUGUST 23, 2022

The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 THE CHALLENGE. hours each day using their EHRs.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Evolve Your Success

AUGUST 22, 2023

Sometimes I’m working with moms with our equipment that is physically on the patients. The Novii product is also great for high BMI patients because those external and conventional ultrasounds and all the transducers are skilled at recording those heart rates and stuff through higher BMI patients. This is what we’re monitoring.

Sales 52

Sales Medical sales Networking Medical 52

pharmaphorum

OCTOBER 4, 2022

The Cancer Moonshot was officially launched in 2016 by the passage of the 21st Century Cures Act through US Congress. A key part of this initiative was the establishment of the Cancer Moonshot Biobank, which will ask cancer patients to donate biospecimens and associated health information to aid research. Building a bank.

Electronics 105

Electronics Patients Management Insurance 105

World of DTC Marketing

JANUARY 5, 2021

percent in 2015-2016. Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen. Research has shown that when some doctors tell patients to lose weight, many resort to “fast and dangerous” methods like OTC stimulants.

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

European Pharmaceutical Review

DECEMBER 1, 2022

Between 2016 and 2019, DNDi and its partners led an open-label, Phase II/III study to assess the safety and efficacy of acoziborole in patients with early- and late-stage g-HAT. 208 patients were recruited at 10 hospitals in the Democratic Republic of the Congo (DRC) and Guinea. About the Phase II/III study.

Safety 98

Safety Doctors Recruitment Food 98

Evolve Your Success

DECEMBER 20, 2022

If there are any doctors reading this, they will be like, “Suck it up, sissy.” There’s an opportunity for anyone that’s serious about making a difference when it comes to patient lives. What changed? What happened? Was it an experience? Was it you woke up one morning? Talk to us a little bit about that. What to do?”

Medical sales 52

Medical sales Media Sales Medical sales reps 52