Remove 2016 Remove Doctors Remove Leads
article thumbnail

We need evidence-based digital health

World of DTC Marketing

A 2016 study reported that 259,000 digital health apps were available for consumers. A record number (296) of private digital health companies received venture funding in 2016, funding that totaled more than $4.2 Maybe, however, they should check with patients first. billion that year and approached $6 billion the following year.

Patients 244
article thumbnail

Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

Too many doctors, the data was still questionable. After aducanumab showed promise in 2016, Biogen launched two late-stage trials — then stopped them halfway through, in March 2019, when an analysis concluded the studies would not reach their goal of slowing cognitive and functional impairment in participants.

FDA 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Personal responsibility in the obesity epidemic

World of DTC Marketing

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. And that’s leading us to chow down more than we would if we were home. Dr. Natalie A.

Food 207
article thumbnail

Comparison of Humira biosimilars in the US and Europe

Pharmaceutical Technology

However, it has taken over six years for Amjevita to launch, after first being FDA-approved in 2016. Many other biosimilars have also been FDA-approved since 2016. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars.

article thumbnail

4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

PM360

Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient? In most industries, digital marketing and media teams are not only separate functional areas, but they also LEAD strategic marketing approaches. In other industries, where hierarchy exists, digital leads. Consider IPG.

Media 96
article thumbnail

How Pharmacogenomics may finally realise its promise

pharmaphorum

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 The best way to do that is to target specific sub-populations, which will serve as a natural lead into personalised medicine becoming more mainstream. billion in the United States alone.

article thumbnail

U.S. Gastrointestinal Endoscopic Devices Market Growth (2022-2030)

Medico Reach

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries.