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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? In April 2020, 43.5%

Doctors 309
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What do future healthcare CEOs look like?

World of DTC Marketing

American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. Food and Drug Administration between 2010 and 2016 yet did taxpayers receive any discount? Healthcare, in short, is capitalism run amok. The post What do future healthcare CEOs look like? This has to end. Centene Corp.,

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. In addition, doctors may not be ready to prescribe the drug.

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Health consumers: A long way off

World of DTC Marketing

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Katie Porter attacks pharma

World of DTC Marketing

2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions. By the way, Ms. Porter looks like she could lose some weight too.

Pharma 187
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The Role of Blockchain Technology in Healthcare Data Security

Referral MD

Healthcare is big and regulated. Data breaches can result in fines for healthcare organizations under US and EU privacy and security laws. Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage.

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How medical device sales teams can embrace digital transformation

pharmaphorum

This is nowhere more pronounced than for medical device sales teams, who typically schedule regular visits to hospitals and doctors’ offices to create a personal, ongoing connection that drives forward the sales process. Often, sales teams can have multiple pieces of content, decks, and even video explainers.

Sales 98