World of DTC Marketing

JULY 27, 2022

For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. Those health insurers, in turn, use the discounts to offer more competitive premiums in a bid to attract enrollees. These pricing scams hurt patients as well.

Insurance 226

Insurance Prescription Medicine Medical 226

World of DTC Marketing

JANUARY 31, 2021

2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). By the way, Ms.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

World of DTC Marketing

JUNE 22, 2021

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. Milton Friedman.

Patients 156

Patients Food and Drug Administration Pharma Government 156

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. 2 It was first approved as Fulyzaq in December 2012 and in October 2016, Napo Pharmaceuticals launched the new brand, Mytesi. 3 Is two too few? 2012/1916).

Marketing 103

Marketing Food and Drug Administration Medicine Prescription 103

pharmaphorum

JANUARY 9, 2023

The innovative prescription medicine industry faces a trifecta of challenges. Compared to major primary care markets of the late 1990s/early 2000s, specialty care markets see more and earlier competitive launches, and the market share achieved by each launch after is progressively reduced. Pharma boxed in?

Medicine 98

Medicine Healthcare Healthcare Pharma 98

Clarify Health

MARCH 1, 2023

There was a significant decrease in pills per prescription both for peer comparison feedback and for the combination of peer comparison and individual audit feedback. pills per prescription than non-discordant clinicians. Healthcare (2016), [link] [2] Parikh, R. Manuscript in Preparation]. [3] 3] Emanuel, Ezekiel, et al.,

Physicians 52

Physicians Prescription Medicine Healthcare 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59