Remove 2015 Remove Leads Remove Physicians
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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

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Americans continue to neglect their health

World of DTC Marketing

As the NY Times recently reported , obesity is the leading cause of mortality in the United States. To date the AMA, insurers, pharma and physicians have done very little to fight the obesity epidemic. Obesity costs the nation $1.72 trillion every year. In the United States, where at least 4.6 And it’s getting worse.

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Largest global clinical site hires all-female key leaders in Europe

European Pharmaceutical Review

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She was medical lead at SIBAmed GmbH for four years.

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Value-Based healthcare won’t work

World of DTC Marketing

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Plus, estimates are that nonadherence leads to up to 10% of hospitalizations and an estimated 125,000 deaths annually.

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After loss of exclusivity, small-molecule generics bite quick and hard, while biologics remain resilient

Clarivate

2: Patient flows for Humira versus generic competitors in France post-LOE Source: Clarivate Patient Data Intelligence “What we’re seeing here is the resilience of complex blockbuster biologics,” said Nicole Parisi, Clarivate Lead Business Analyst. physicians tend to favor the tried-and true. In the U.S.,

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How Pharma Companies Can – And Should – Improve Social Determinants of Health

Eversana Intouch

10 The more than 350 program initiatives address economic stability, education access/quality, health care access/quality, neighborhood/built environment and social/community context, 2 and focus on 23 high-priority leading health indicators (LHIs) that impact major causes of death and disease in the United States. August 2015.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.