4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation
PM360
JANUARY 25, 2023
Furthermore, Americans became mobile-first in 2015, which means consumers had already shifted to mobile channels five years pre-pandemic. Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient? People’s behaviors do not change based on the industry trying to interact with them.
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