World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. 90 million people — have difficulty understanding what their doctor tells them about why they are sick and how to take the medications they are given.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

European Pharmaceutical Review

MARCH 11, 2024

In fact, a study published in 2023 in The Lancet HIV revealed that women and men with HIV at age 40 had an average of 39 and 37 years of life left, respectively – only a few years less than that of the general population – if they started antiretroviral therapy (ART) after 2015. World Health Organization. The Global Health Observatory.

Medicine 98

Medicine Pharmacology Healthcare Leads 98

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.

Marketing 52

Marketing Electronics Doctors Physicians 52

Pharmaceutical Technology

MARCH 24, 2023

Until 2010, no regulatory approval pathway for biosimilars existed in the US and the first biosimilar was only approved in the US in 2015. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars. Further, there remains scepticism on the efficacy and safety of biosimilars.

Competition 59

Competition Marketing FDA Physicians 59

Evolve Your Success

OCTOBER 18, 2022

There are two doctor offices in my hometown, which is extremely humbling because every time I walked in after I got abused by the front desk, they realized, “This is Omar Khateeb. The idea of trying to sell and influence hospitals and physicians using social media was a joke, but the data said otherwise. I burn the boats.

Marketing 130

Marketing Sales Medical sales Medical 130

pharmaphorum

SEPTEMBER 13, 2022

Thanks to the dedicated efforts of doctors, patients, carers, and healthcare professionals, people diagnosed with blood cancer are now living longer, with a steady stream of more effective treatments entering the market each year. However, myelodysplastic syndromes and myeloproliferative neoplasms are also prominent types of blood cancer.

Food and Drug Administration 98

Food and Drug Administration Patients Engineering Physicians 98