Remove 2015 Remove Doctors Remove Leads
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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

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Value-Based healthcare won’t work

World of DTC Marketing

In actual numbers, in 2015, poor diet was associated with over 52,200 colorectal cancer cases; over 14,400 mouth, pharynx and larynx cancers ; nearly 3,200 uterine cancers ; just over 3,000 cases of breast cancer in postmenopausal women; 2,000 kidney cancers ; nearly 1,600 stomach cancers ; and 1,000 liver cancers. . —

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Developing new treatment regimens for HIV

European Pharmaceutical Review

In fact, a study published in 2023 in The Lancet HIV revealed that women and men with HIV at age 40 had an average of 39 and 37 years of life left, respectively – only a few years less than that of the general population – if they started antiretroviral therapy (ART) after 2015. World Health Organization. The Global Health Observatory.

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Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

Teva launched its first generic in that year with a skinny label that excluded the heart failure use, as it was covered by a use patent that expired in 2015.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands. This is a synthesis of the growing research applying nudges in healthcare.

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Personal responsibility in the obesity epidemic

World of DTC Marketing

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. And that’s leading us to chow down more than we would if we were home. 1ne: We eat out — a lot.

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4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

PM360

Furthermore, Americans became mobile-first in 2015, which means consumers had already shifted to mobile channels five years pre-pandemic. Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient? In other industries, where hierarchy exists, digital leads.

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