pharmaphorum

SEPTEMBER 21, 2022

Novartis is running out of options in its bid to defend oral muscular sclerosis therapy Gilenya from early generic competition in the US. 9,187,405, granted in 2015, which covers a specific dosing regimen for Gilenya (fingolimod) in relapsing-remitting MS. Gilenya made revenues of $2.8

Competition 52

Competition Pharma Sales Marketing 52

Evolve Your Success

MAY 23, 2023

Virtual reality is not just a game-changer for medical sales, but a life-changer for all of us. In this episode, Samuel Adeyinka interviews David Howe to explore the world of virtual reality training for medical device sales reps. I love talking about medical devices, software, sales and business. Samuel, I’m doing great.

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Training Medical Sales Medical sales 52

pharmaphorum

OCTOBER 17, 2022

Novartis’ hopes that the Supreme Court would protect its big-selling multiple sclerosis drug Gilenya from generic competition have been dashed. 9,187,405, granted in 2015, which comes to an end in 2027. If they do so, Novartis has predicted it will lose $300 million in sales over the remainder of this year.

Competition 52

Competition Marketing Sales Pharma 52

Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Until 2010, no regulatory approval pathway for biosimilars existed in the US and the first biosimilar was only approved in the US in 2015. The biosimilar market in the US may progress differently this time.

Competition 59

Competition Marketing FDA Physicians 59

Spotio

APRIL 4, 2023

annually from 2015 to 2020 and is expected to reach $32.14 That means competition is fierce, especially in high-growth locations. Keep reading to learn 10 roofing sales tips you can use to drive more revenue in 2023. These 10 roofing sales tips will put you and your sales team in the best position to succeed.

Prospecting 52

Prospecting Sales pitches Sales Leads 52

pharmaphorum

JULY 15, 2022

Teva launched its first generic in that year with a skinny label that excluded the heart failure use, as it was covered by a use patent that expired in 2015. The substance patent expired in 2007. The post Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug appeared first on.

Prescription 52

Prescription Doctors Marketing Government 52

Healthcare Success

MAY 3, 2021

But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. Let’s explore how to leverage your message ahead of the competition.

Distribution 90

Distribution Marketing Healthcare Healthcare 90

PM360

MAY 15, 2023

In the past, the best way to deliver brand messages to prescribers was obvious: send your army of field-based sales representatives to potential high-volume prescribers and sell, sell, sell. But the marketing landscape is decidedly different in today’s digital era.

Marketing 52

Marketing Electronics Doctors Physicians 52

Cesare Ferrari

OCTOBER 8, 2022

He had improved sales by tweaking the drink’s flavor slightly, and so was receptive to the idea that changing the flavor of Coke could boost profits. After several price reductions in August 2015, Amazon discontinued the Fire Phone due to poor sales. What went wrong?

Management 52

Management Marketing Medical Sales 52

Pharmaceutical Technology

JULY 23, 2008

It has boosted anti-tumour research by 60% since 2005, at a cost of $1.6bn, in the hope of increasing the share of company sales attributed to cancer drugs from the current level of 5% “There are a lot of patients that are suffering,” said Pfizer chief executive Jeffrey Kindler. So what’s driving the growth? .”

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Side effects Marketing Pharmaceutical Sales 40

Referral MD

MAY 4, 2022

Today’s healthcare practitioner must realize that the business of healthcare is a competitive one and it is only through proactively marketing your services to existing and new patients that you will improve your bottom line. These key components are: Operational, for automation of marketing, sales and services for your practice.

CRM 52

CRM Healthcare Healthcare Management 52

Pharmaceutical Technology

SEPTEMBER 26, 2022

Strong competition limits Sandoz's growth. Sandoz has faced and may in the future face strong competition from other generic and biosimilar pharmaceutical companies, which aggressively compete for market share, including through significant price competition. The site employs around 250 people.

Competition 64

Competition Manufacturing Marketing Distribution 64

pharmaphorum

DECEMBER 15, 2022

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. When well executed, social listening can be used to inform market research, competitive intelligence, brand planning, and congress engagement initiatives.

Media 103

Media Healthcare Healthcare Education 103

Pharmaceutical Technology

MAY 3, 2023

Since 2015, the US Food and Drug Administration (FDA) has approved more than 450 “first generics” or the first generic equivalent for a branded drug. Gupta cites pregabalin capsules , used to treat epilepsy and nerve pain, as an example, which experienced a 95% price reduction during the first 12 months of generic sales.

Food and Drug Administration 98

Food and Drug Administration FDA Medicine Competition 98

Pharmaceutical Technology

JANUARY 6, 2023

The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications. These actions allegedly led to the extension of Novartis’ patents.

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Pharmaceutical Doctors Healthcare Provider Prescription 97