Pharma is big business whose goal is to maximize shareholder value
World of DTC Marketing
JULY 9, 2021
From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” In a 2015 study of 36 cancer drugs that had recently been approved, only 5 showed extended life. Big pharma is big business. Here’s another example.
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