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Heal’s Co-Founders Launch New Startup to Help Older Patients & Their Caregivers

MedCity News

Renee Dua and Nick Desai —the husband-and-wife duo who founded physician house call company Heal in 2014 — have launched another healthcare startup.

Patients 260
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DTC for small, older, patient populations

World of DTC Marketing

SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money. Lung cancer makes up about 13% of all new cancer diagnoses.

Patients 155
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The financial toxicity of treating cancer

World of DTC Marketing

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. Patients who experience financial hardship during cancer treatment are at higher risk for treatment nonadherence, poor quality of life, and worse survival. after they were diagnosed with metastatic colon cancer. population.

Insurance 273
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Generics expected to improve access for patients with idiopathic pulmonary fibrosis

Pharmaceutical Technology

The idiopathic pulmonary fibrosis (IPF) market is underserved with just two licensed pharmaceutical treatments approved by the FDA in 2014.

Patients 105
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Pharma is in acquisition mode but small biotechs hurting for money

World of DTC Marketing

Data were mainly accessible for smaller firms, effects in some therapeutic regions, orphan drugs, first-in-class drugs, therapeutic agents that received accelerated approval, and products approved between 2014 and 2018. According to the study in JAMA “the FDA approved 355 new drugs and biologics over the study period.

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Genomic testing ‘should be offered to all cancer patients in Scotland’

pharmaphorum

A group representing pharma companies selling precision therapies for cancer has called for a change to the way genomic testing is done in Scotland, to make sure patients get access to targeted drugs. The post Genomic testing ‘should be offered to all cancer patients in Scotland’ appeared first on.

Patients 104
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Biden proposes subsidizing drug middlemen for insulin

World of DTC Marketing

Dr. Jing Luo says the list price of insulin — the price set by manufacturers but not necessarily what patients or providers pay — has increased between 300% to 500%. In 2014, researchers determined, 30% of insulin revenue went to middlemen. Even with health insurance, some people pay up to $1,000 a month for insulin. Los Angeles Times.

Insurance 240