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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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The Creative Floor Awards 2023 Finalists Announced

PM360

The Creative Floor Healthcare Awards has announced this year’s finalists. The Creative Floor Healthcare Awards was founded in 2014 by Shaheed Peera. Not only do the awards celebrate world-class creative but also agency people (various roles), clients, and healthcare companies.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs.

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Early diagnosis in Alzheimer’s disease: A first step towards better care

Clarivate

Approximately 43% of people with MCI develop dementia due to Alzheimer’s disease within 5 years (Roberts, 2014) (Figure 1). Stigma and lack of awareness, both among the public and healthcare providers, remain major barriers to diagnosis (Alzheimer’s Disease International, 2021). 2024; Quanterix, 2024). Roberts, R.

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GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

While there are recent efforts to curb the prices of insulin, GoodRx research 5 shows the average cash price for insulin rose 54% from 2014 to 2019, and only decreased 7.1% In the U.S., diabetes is one of the most common chronic diseases, affecting over 37 million people. from 2020 to 2023. And nearly 1.35

Doctors 72
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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

In order to bring it to market, a special program called Risk Evaluation and Mitigation Strategy (REMS) had to be put in place, where only eligible patients could access the drug through a very strict process. Furthermore, Molina stated Jazz “suppressed generic competition and raised the price of Xyrem 841% between 2007 and 2014.”

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Klick Health Creates Generative AI Tool to Eliminate Common Advertising Agency Groundhog Day Scenarios

PM360

The company created its award-winning Genome operating system almost two decades ago, which was profiled in their New York Times bestselling business book “THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers” (Portfolio/Penguin; February 2014).