World of DTC Marketing
SEPTEMBER 17, 2020
IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. In 2019, 12 states had obesity rates in the highest category for this survey (35 percent or greater), a jump from three states in 2014, and nine in 2018. If I can do it others can too.
MedCity News
JUNE 20, 2023
Renee Dua and Nick Desai —the husband-and-wife duo who founded physician house call company Heal in 2014 — have launched another healthcare startup.
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World of DTC Marketing
JANUARY 4, 2022
In 2014, cancer patients paid $4 billion out-of-pocket for cancer treatment. Cancer patients may struggle to pay out-of-pocket expenses due to the high expenses incurred, the medical debt, or loss of work. Some cancer patients may face out-of-pocket costs of nearly $12,000 a year for one drug.
Medico Reach
AUGUST 18, 2022
The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. Collective Healthcare develops intelligent solutions to help US organizations provide better employee healthcare coverage. billion in 2022.
World of DTC Marketing
MARCH 31, 2022
In 2014, researchers determined, 30% of insulin revenue went to middlemen. Researchers at USC found that drugmakers’ share of revenue from insulin sales has declined in recent years — and a more significant share is being siphoned off by pharmacy benefit managers, drugstores, wholesalers, and insurers. Los Angeles Times.
European Pharmaceutical Review
SEPTEMBER 12, 2023
The panelists referred to other documents that are useful for CCS development: the 2014 Pharmaceutical Healthcare Sciences Society (PHSS) Technical Monograph No 20 Bio-Contamination 2 as well as the Parenteral Drug Association (PDA) Technical Report 90: Contamination Control Strategy Development, 3 published in February 2023.
World of DTC Marketing
SEPTEMBER 7, 2022
While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare. Their future model includes helping HCPs rather than trying to sell to them.
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