Pharma is in acquisition mode but small biotechs hurting for money
World of DTC Marketing
JANUARY 10, 2022
It seems that pharma is only interested in drugs that have the potential to sell hundreds of millions as opposed to small products that may only sell to a limited audience. A study in 2020 estimated that the median cost of getting a new drug into the market was $985 million, and the average price was $1.3 5 drugs) ranged from $765.9
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