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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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How Pharma Companies Can Benefit from eatNgage

eatNgage

Virtual Sales. Virtual Sales. The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Increase the number of virtual meetings with physicians. Reduce the use of outside sales reps and travel expenses. Virtual Events. Virtual Happy Hour. Demand Generation.

Pharma 52
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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

In the changing balance between innovation and tradition, medical sales succeeds with personal connection, persistence, and the commitment to link technology and patient care. For today’s episode, we have Edouard Saget to discuss the big question: Will AI replace medical sales workforce and surgeons? Tune in to find out!

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XACT Robotics® Receives FDA Clearance for its ACE Xtend™ Remote Control Unit

Legacy MEDSearch

The first-of-its-kind feature for CT-guided percutaneous procedures is designed to improve physician workflows while limiting physician and other users’ exposure to radiation and reduce physical strain. About XACT Robotics®. Our clients include both blue-chip companies and innovative startups within the MedTech space.

FDA 52
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A Dynamic Journey In Robotics Medical Device Sales With Valerie Davis

Evolve Your Success

If you’re someone who is in robotics medical device sales, you are right in the cusp of the future of medicine as you’re constantly dealing with things that the majority of people still don’t realize are possible. Join in as she walks us through her dynamic journey in robotics medical device sales with Samuel Adenyika.

Medical 52
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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. Ferry describes a popular solution among pharmaceutical companies. BIIB107 is a monoclonal antibody that targets ?4

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Developments In B2B Healthcare Marketing

Scott’s Directories

They can also take advantage of modern marketing trends to boost sales. In fact, a study in 2013 by Google and HIMSS showed that 50% of hospital administrators research products they need on the internet. Interestingly, using data from the Quebec physician directory in social strategy makes it more effective.