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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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Should doctors refuse to treat obese patients?

World of DTC Marketing

Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. Physicians don’t have the time to really talk to patients about their weight and lack of exercise. This is going to cost us ALL.

Doctors 250
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Medicare Part D Claims Have Increased, But 340B Prescriptions Increased Faster

Pharmacy Times

The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2013 to 19.3% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% to 49.9%.

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ELITE 2023 Digital Crusader Don Abramo of Pharming Healthcare Inc.

PM360

Classified as a rare disease back in 2013, it’s estimated only one to two people per million suffer from it around the globe. As Pharming prepared to launch the first treatment for APDS, they needed to get creative to find and educate potential patients as well as the physicians who may be treating them.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

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How Pharma Companies Can Benefit from eatNgage

eatNgage

The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Increase the number of virtual meetings with physicians. By offering a lunch incentive through eatNgage you’ll see a significant increase in the number of physicians accepting your virtual meeting.

Pharma 52
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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

Patients should understand that many OTC products are indicated for acute constipation and should not be taken chronically unless under the supervision of a physician,” McCourt says. “We 1, 2013. We have to make sure patients are getting adequate care.”. Help Patients Understand the Need for Effective Treatment—and Get It.