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The rise of prescription drug abuse and drug diversion

pharmaphorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.

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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

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The current pricing of cancer treatments is unsustainable

World of DTC Marketing

Rapamycin was approved in 1999 and it’s also worth noting their Phase II was a tiny patient population. ” Research shows that cancer patients are more likely to declare bankruptcy than the average person. According to research, cancer patients are 2.65 The drug is rapamycin in a new albumin coating.

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Using Behavioral Science to MOVE—Not Nudge—Patients to Take Their Medications

PM360

Increased adherence to medication represents the single biggest opportunity for the pharmaceutical industry to help improve patient outcomes while also growing revenues and reducing health costs across the wider system. Of those who do, 40% still fail to get a second refill. Addressing the Complex Behaviors Behind Non-Adherence.

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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare. ASH Clinical News takes it a step further.

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AbbVie CEO looks like a fool before Congress

World of DTC Marketing

SUMMARY: “You’re spending all this money to make sure you make money rather than spending money to… help patients,” the California congresswoman told AbbVie’s, Richard Gonzalez. Pharmaceutical company AbbVie significantly inflated prices over the past two decades for patients in the U.S. But it get worse.

Pharma 181
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Research That Reflects Reality

PM360

For researchers developing new medicines and therapies, RWD gives us an understanding of patients’ actual experiences outside of carefully controlled clinical trials. Clinical trials are also more likely to be conducted at academic medical centers, so patients living in rural areas are less likely to participate.