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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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Should doctors refuse to treat obese patients?

World of DTC Marketing

This is leading to excessive costs to out healthcare system and something needs to be done. Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. 42% of Americans gained weight while stuck at home during the pandemic.

Doctors 250
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Neglected tropical diseases: non-profits lead the way as private sectors lags

Pharmaceutical Technology

A key challenge in the development of treatments for such indications is the fact that these indications are neglected and often affect populations in lower-income countries, says Dr David Mabey an infectious disease physician at the London School of Hygiene & Tropical Medicine. For example, Merck & Co.

Leads 64
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

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Driving clinical trial innovation forward with precision medicine

pharmaphorum

It is this which will one day encourage early detection of disease and lead to improved outcomes for our population.”. He currently leads the development of AstraZeneca’s first Digital Patient Solution called Unify, a transformative end-to-end digital solution that virtually connects all clinical trial participants.

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Developments In B2B Healthcare Marketing

Scott’s Directories

With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos. In fact, a study in 2013 by Google and HIMSS showed that 50% of hospital administrators research products they need on the internet. These social platforms allow B2B marketers to run ads.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. The Point of Care Marketing Association (POCMA) is the Go-to Source for POC Education/Advocacy Founded in 2013, POCMA supports the POC channel through education and advocacy.