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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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Should doctors refuse to treat obese patients?

World of DTC Marketing

This is leading to excessive costs to out healthcare system and something needs to be done. Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. This is going to cost us ALL.

Doctors 250
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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ELITE 2023 Digital Crusader Don Abramo of Pharming Healthcare Inc.

PM360

Don Abramo Executive Director, Leniolisib Marketing Pharming Healthcare Inc. Classified as a rare disease back in 2013, it’s estimated only one to two people per million suffer from it around the globe. To develop their approach for reaching physicians, Pharming partnered with PRECISIONscientia to utilize their DOL Map.

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Developments In B2B Healthcare Marketing

Scott’s Directories

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

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Branding Medical and Healthcare Websites with Content

MedCepts

Unique, relevant and quality content will provide the medical and healthcare related business a competitive edge. That’s the result of over 3,000 daily visitors to MedCepts back in 2013, and we’re growing while also being challenged by the ever-changing landscape of the world wide web. see image below).

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Driving clinical trial innovation forward with precision medicine

pharmaphorum

But, to truly transform healthcare for society, our long-term vision involves continuous monitoring of patients’ vital signs and general health. Our main goal here is to apply innovative technology in clinical trials, as well as in real world, to transform healthcare,” he explained. “In