HCP’s use of social media: the good and the not so good
World of DTC Marketing
AUGUST 9, 2021
The annual MM&M/Deloitte Healthcare Marketers Trend Report showed that 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news.
Let's personalize your content